5CM was launched as one of I.T’s House Brands in 1998, as a unisex fashion label offering high-end collections that emanate simplicity and casual minimalism with its signature denim and cotton-trill garments, while focusing on a sophisticated, rebellious and global image. With an established position in the Men’s Hong Kong fashion scene, the brand launched its debut ladies; collection during its 10th anniversary, delivering the ultimate stylish choice to the ladies’ market.