In 2005, Par Lundqvist had a vision: to start
his own brand, built on the concept of vintage revision - the process of adapting and
improving vintage denim to make them more modern and fit better. Starting off in Belgium, Par, with the help of two Australians, moved his denim company Neuw, to Melbourne. Using traditional denim tailoring techniques, by re-cutting and re-developing the fabrics, Lundqvist has developed a sustainable approach to fashion, centered on respecting the heritage while embracing the future. With its current collection offering a diverse assortment of product, ranging from skinny denim to coloured chinos, Neuw is the go-to brand for the Australian Summer. Give pre-loved clothing a new lease on life by shopping Neuw at THE ICONIC.