Boxfresh is inspired by early Hip-hop terminology which literally means getting a pair of trainers “fresh out of the box”. The brand has its roots in East London and started by Roger Wade, Ben Joseph, Sue Denny & Olaf Parker. Boxfresh is known as “The Original British Streetwear brand”, as it inspires authentic British streetwear that is multi-cultured, witty, clever, expressive, original, sleek and fresh! Boxfresh footwear and apparel that caters to the sophisticated British urban street culture that is an infusion of grungy overtones, sleek cuts as well as polished lines. Boxfresh takes inspiration from the heroes of the street- musicians, artists and performers, making a loud and clear statement that “The sidewalk is the new catwalk”.