In March 2010, two sisters, Michelle and Lauren Lin, recognized the market for women with the “anything goes” and “No, I do not want to look like everybody else” mentality, leading to the beginnings of their brand, Niche. The sisters wanted to offer clothing designs that did not simply follow fashion trends but rather, played and embraced them. The brand Niche encourages a person’s unique character by creating pieces that are not found in the market as it celebrates individuality by selling limited pieces of their designs. Niche strives to balance both quality and affordability with the vision of creating pieces that clients can call their own niche!