Lightning is getting ready to strike — again. The brand new Bad Boy Elixir is Carolina Herrera’s most electric and luxurious iteration of Bad Boy — the masculine fragrance in the thunder bolt bottle —
yet. With notes of aromatic sage, refined leather, and cedar wood, this powerful fragrance is like the smoldering heat you feel after a tumultuous storm. As a companion to the infamous and original Bad Boy as well as the extremely popular Bad Boy Cobalt, Bad Boy Elixir is a sophisticated and warm
scent with a high-end and cool attitude.
Perfumers Quentin Bisch, Louise Turner and Jordi Fernández created Bad Boy Elixir as an ode to the
House of Herrera’s premium leatherwork. Think lush, lived in, handcrafted leather, symbolized by the deeply vivid brown of the new collector’s- worthy bolt bottle. The zest of tangy bergamot from the original Bad Boy is back, but this time, it’s paired with the sugar and spice of mandarin and sage. A high-end twist of lavandin reveals just a touch of softness, with the added mystique of cocoa and incense. And, available in an after shave as well, Bad Boy Elixir makes the perfect present for the rebel in your life.
Bad Boy was launched in 2019 and became an instant symbol of cool rebelliousness. With notes of PEPPER, GREEN BERGAMOT and SAGE, combined with the irreverence of CEDARWOOD, the mysterious TONKA BEAN and the sensual COCOA, the fragrance stood out from the fragrance crowd with a sense of mystique and complexity. The gravity-defying bottle itself is a feat of sculptural ingenuity — the perfect representation of the crisp, powerful scent within. “Bad Boy, which took three years to develop, has exceeded our expectations. It’s a best-seller all over the world and one of the most celebrated masculine scents,” says Carolina A. Herrera. “Creating this fragrance that reinvents the myth of the rebel, we’ve revamped the whole idea of fougère, the olfactory backbone of masculine perfumery. It’s classic and cutting edge all at once.”
ABOUT CAROLINA HERRERA
Carolina Herrera is an international fashion and beauty house recognized for its colorful, joyful and confident take on life. Founded in 1981 by Carolina Herrera, the eponymous label’s scope has steadily grown and now includes ready-to-wear clothing and accessories for women, men, and children, as well as bridal wear, fragrances, and makeup. The House’s fragrance adventure began in 1988 with the launch of Carolina Herrera’s first eau de parfum. In 1996, Mrs. Herrera’s daughter, Carolina A. Herrera, joined the company for the launch of 212 and was appointed to the role of Beauty Creative Director in 2020. Today, she leads a division that comprises over 20 fragrances with a presence in more than 120 countries worldwide – including the Herrera Confidential collection, CH, Bad Boy and the wildly successful Good Girl and 212 – and is also responsible for the brand’s first-ever makeup line, Herrera Beauty. A quintessentially New York brand, the House of Herrera is defined by its three lines: Helmed by Creative Director Wes Gordon, Carolina Herrera New York embodies the fearless & fabulous women of today who aren’t afraid to stand out in style. CH Carolina Herrera portrays a bold, solar and free-spirited approach to fashion and beauty. Finally, 212 Carolina Herrera is aligned with the fresh energy of young New Yorkers who live for parties and shared experiences. Known for embracing elegance with a touch of irreverence, the brand’s fashion and beauty collections reflect the iconic style and effortless sophistication inherent to its founder, Carolina Herrera.