Jimmy Choo announces the next iteration on its original men’s fragrance with the introduction of Jimmy Choo Man Extreme. Jimmy Choo Man, was launched in 2014, an aromatic and woody pillar of the fragrance offering. The signature scent has evolved to encompass flankers including Jimmy Choo Man Intense and Jimmy Choo Man Aqua bottling the confident attitude of the Jimmy Choo man.
Jimmy Choo Man Extreme is a potent fragrance signifying adventure. Jimmy Choo Man Extreme is a bold, energetic and thrilling fougère that takes things to the next level. It is for men who are strong minded leaders, masters of their own destiny with a hunger for new experiences and the thrill of the great outdoors. It is fiery at its core, with the intense piquancy of red thyme and black pepper making up its top notes, which are bolstered by a heart that combines an aromatic accord of fresh and crisp geranium fused with clary sage.
The dry down, or the scent that will linger longest, is made up of vibrant amber woods, tonka beans and punchy vetiver, resulting in a subtly alluring masculinity that lasts.
“To create this fragrance, I thought about the different shades of red and how to represent them olfactively. One ingredient came to me immediately, red thyme oil and its burning freshness, which brings an incredible intensity to the trail.” – Anne Flipo, Master perfumer, Jimmy Choo.
“The idea was also to modernise the classic fougère structure with a sensual warmth thanks to the tonka bean and amber woods that create a real signature.” – Tanguy Guesnet, perfumer, Jimmy Choo.
Jimmy Choo Man Extreme is housed in a bottle that nods to the juice inside. An update to the iconic original square-shaped, silver-capped flask, the new version is cast in a vibrant scarlet lacquer. Jimmy Choo Man Extreme is imprinted in a flash of silver writing, a sensual red printed leather effect lid houses the bold scent contained within.
The campaign is brought to life by Marlon Teixeira, who has fronted every Jimmy Choo Man campaign since 2016. His multi-faceted personality and unwavering zest for life is the personification of Jimmy Choo Man Extreme. Encapsulating the spirit of the fragrance, Marlon takes to the road for a thrill-seeking adventure. Astride his motorbike he embarks on an adrenalin-fueled journey set against a dramatic coastal backdrop where the power of the ocean meets the strength of the land. His journey ends silently communing with model Ilona Cabrera as the sun sets, both protagonists brought together by that same adventure and freedom the scent evokes.
ABOUT JIMMY CHOO:
Established in 1996, Jimmy Choo is a global luxury accessories brand with an empowered sense of glamour and a playfully daring spirit. Celebrated for its confident style and craftsmanship excellence, Jimmy Choo is synonymous with the art of celebrity dressing and red-carpet style. The house’s innovative spirit meets time-honoured techniques in the form of exceptional collections spanning footwear, handbags, fragrance, a range of accessories and a growing men’s offering. Together, CEO Hannah Colman and Creative Director Sandra Choi have built a global powerhouse defined by glamour, optimism and joy. Jimmy Choo is part of the Capri Holdings Limited global fashion luxury group publicly listed on the New York Stock Exchange under the ticker CPRI.