The next chapter of our fragrance collection has arrived. Introducing a colorful new scent that embodies the spirit of optimism and a radiant burst of energy.
New York, NY (Summer 2025) – kate spade new york’s newest fragrance POP will launch in Summer 2025, capturing the spirit of a radiant celebration. The Eau de Parfum injects a generous dose of joy into the kate spade new york fragrance line, pairing an exuberant palette of pinks, purples, and oranges with a bright, fruity and floral scent.
A COLORFUL EXPLOSION OF EXOTIC FRUITS AND CREAMY WOODS
POP is a bold and joyful expression created by perfumer Amandine Clerc-Marie. The floral, fruity woody composition offers an olfactive explosion of colorful notes designed to evoke a sense of happiness.
The POP fragrance opens with sparkling top notes of Blood Orange Essence, Mandarin Italy Essence and a touch of Raspberry — a combination that instantly awakens the senses. At its heart, Jasmine Petal and Lily of the Valley add a soft floral sensuality, while the dry down reveals a blend of Cedarwood Essence, White Musks and Benjoin Siam Resinoid, wrapping the fragrance in comforting warmth.
“I was inspired by the bright, pop colors of the kate spade universe. I wanted to create an irresistible explosion of color by working a colorful, juicy and playful fruit cocktail into a bright, joy-filled fragrance,” said Amandine Clerc-Marie, Perfumer.
A DESIGN THAT POPS
The gradient pink glass POP bottle is topped with a rose gold cap and adorned with the brand’s signature spade motif. The outer pack features a vibrant, multicolored spade floral print, paying homage to the brand’s heritage DNA balanced with its modern aesthetic.
A VIBRANT CAMPAIGN BURSTING WITH PERSONALITY
The POP campaign, overflowing with bright color and charisma, features two models lounging on a metal ladder reminiscent of a New York City fire escape ladder – a subtle reference to kate spade new york’s hometown. The two women featured are best friends and share the same cheerful spirit and carefree confidence. Set against a lively backdrop of flowers with bold, vibrant hues, the visual scenes echo the essence of the fragrance—bright, expressive, and full of life.
ABOUT KATE SPADE NEW YORK
Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for color, wit, optimism, and femininity. Today, it is a global lifestyle brand synonymous with joy, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view, and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. Kate Spade New York is part of the Tapestry house of brands.
