INTRODUCING PANDORA TALISMAN – AN ODE TO ANCIENT COINS AND MODERN IDENTITY
This Autumn, Pandora Talisman makes its debut, introducing a bold new direction in the brand’s jewellery universe. Inspired by ancient coins, the collection transforms timeless symbols into modern expressions of self. Each piece is crafted to reflect the values it holds, echoing the campaign’s call to wear the words you live by.
This launch marks a striking departure from Pandora’s traditional design codes, offering a new aesthetic grounded in storytelling, texture and the beauty of imperfection. Designed to resonate on a personal level, Pandora Talisman invites wearers to explore their own identities through symbolic pieces that are deeply meaningful and visually distinct.
Twelve designs form the foundation of the collection, engraved with Latin inscriptions such as amor vincit omnia, ‘love conquers all’ or per aspera ad astra, ‘through hardships to the stars’. Paired with powerful motifs — hearts, moons and stars — each Pandora Talisman tells a story rich in meaning.
While one design features man-made mother of pearl and 14k gold plating to add depth and dimension, the largest piece is finely engraved with arrows — a striking symbol of hope, resilience and growth. The collection is crafted in sterling silver, 14k gold plating and mixed metal finishes, allowing for unique style combinations.
“Pandora Talisman is more than a new collection, it’s a new way to connect, reflect and express,” say A. Filippo Ficarelli and Francesco Terzo, Pandora SVP Creative Directors. “They are carriers of memory, reflections of self and gentle reminders that meaning is something we make our own.”
Each Pandora Talisman can be worn individually or layered together on two newly designed necklaces, created specifically for the collection in the brand’s signature sterling silver as well as 14k gold plating. They’re also compatible with Pandora ME necklaces, allowing wearers even more ways to build their own visual story, one symbol at a time.
In line with Pandora’s commitment to champion personal storytelling through jewellery, the campaign features talents selected for the stories they carry. Each campaign face represents the values embedded in the Pandora Talisman designs, reminding us that jewellery isn’t only about aesthetics — it’s about what defines us.
ABOUT PANDORA
Pandora is the world’s largest jewellery brand. Pandora’s hand-finished jewellery crafted from high-quality materials offers endless possibilities for personalisation empowering people to express their personal style through its pieces. Starting as a small jewellery shop in Copenhagen, Denmark more than 40 years ago, today Pandora is present in over 100 countries. Pandora is committed to leadership in sustainability and crafts all its jewellery using only recycled silver and gold , just as the company has set out to halve greenhouse gas emissions across its value chain by 2030.