SMK ControlledChaos MascaraInk Black
Inks collection—balances energy and serenity, excess and restraint, chaos and order with
masterful precision and exceptional control. “Essentially, we translated the Japanese idea
of wa, or harmony that is found between two opposing forces, into a mascara,” says James
Boehmer, Global Director of Artistry for SHISEIDO Makeup. ControlledChaos MascaraInk’s memory flex bristles maintain the integrity of the
brush so that it stays strong throughout the mascara’s entire lifespan. “This patented material allows the
bristles to bounce back to a steady state after they pass through the wiper,” explains Gail Boyé, SVP of
Global Product Development for SHISEIDO Makeup. Each of these scalloped-shaped bristles boasts
five reservoirs that hold the optimal amount of product for full, fanned-out lashes and a faster build. The
innovative brush design—which features two concave sides to boost volume and two flat sides for extra
lash lift—plays a significant role in creating clean, graphic results. Developed in four brightly colored,
high-impact shades, this weightless formula contains an optimal combination of hard and soft waxes to
achieve the perfect balance of structure, flexibility, and glide. Film formers and polymers set and seal
this highly pigmented, smudge-, clump-, and flake-resistant formula to lashes for 24 hours. This ophthal-
mologist tested formula also revealed it visibly increased lash volume by 250% and length by 47% after
just one coat.*
*Based on an in vitro study on bare lashes.
This item is sold by SHISEIDO and fulfilled by our delivery providers.
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|Care label||Put in a cool dry place away from sunlight|
|Non-returnable item||This item is not valid for returns, refunds and exchanges|
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