Timex, the iconic American watch brand, is one of the largest manufacturers of watches in the world.

The brand boasts a colorful history. Its predecessor, the Waterbury Clock Company, was known for manufacturing less expensive but quality clocks that rivaled European exports. The Timex brand of wristwatches, an offshoot of Waterbury, first gained prominence and became a household name in the 1960s. By offering a wide and extraordinary array of watches, including its first line for women’s watches, low-priced watches for different occasions, and other inexpensive jeweled models, Timex made watches more accessible for men and women, allowing them to buy several, and different kinds of watches instead of just one.

Timex has long been considered a leader when it comes to technological innovations. The company pioneered the use of the electroluminiscent watch face or the “indiglo” night light feature.

Timex also introduced the “Ironman Triathlon” watch, the world’s best-selling sports watch, which eventually expanded to include a full line for men and women. At present, after successfully making the move from mechanical to digital watch production in the 80s, the brand once more emerged as a market leader for men and women’s watches. Known for producing durable, quality products in fashionable designs, Timex continues to innovate and come up with cutting edge styles for men’s watches and women’s watches, youth watches, and even apparel.

Timex offers a variety of products— from sporty, casual, and formal, with different bands, movements and sizes. All are versatile, timeless, tough, and suited to different people and different activities.