Jimmy Choo

Jimmy Choo is shorthand for modern occasion dressing: sleek silhouettes, polished finishing, and the kind of confidence you feel when your shoes aren’t working against you. The brand’s heels have a reputation for being both beautiful and genuinely wearable, which is exactly why they became a go-to for women who needed glamour that could last an entire night. Even Princess Diana wore Jimmy Choo—most famously pale-blue satin slingbacks for Swan Lake at the Royal Albert Hall in 1997—proof that the label’s appeal has always been more than hype. And while the shoes are the headline, the fragrance line is a strong supporting act too, spanning bright daytime spritzes to darker, after-hours signatures.

History Of Jimmy Choo

Jimmy Choo’s story is the rare luxury fairytale that’s equal parts craft and timing. In the early 1990s, before the name became a global logo, Jimmy Choo Yeang Keat was a Malaysian-born shoemaker working out of East London, building a reputation in Hackney for bespoke heels with serious workmanship. The first major stamp of approval came from Princess Diana, who became a client and helped turn his handmade shoes into a whispered London obsession. Around the same time, British Vogue accessories editor Tamara Mellon saw what the atelier could be if it scaled, and she pushed for a partnership that would translate couture-level polish into a ready-to-wear business.

That partnership became official in 1996 with the founding of Jimmy Choo Ltd., the opening of the first boutique on Motcomb Street, and the arrival of Sandra Choi—Choo’s niece—as Creative Director, a role she still holds. The brand’s rise was swift, and it wasn’t just because the shoes were good; it was because they landed in culture at exactly the right moment. By the late 90s, Jimmy Choo had become the definitive “it” heel, immortalized by Sex and the City with Carrie Bradshaw’s now-legendary line: “I lost my Choo,” a piece of pop-culture placement that turned the label into shorthand for glossy, urban glamour.

Behind the scenes, growth came with friction. Choo preferred the slower, meticulous rhythm of a craftsman, while Mellon and investors wanted global expansion at full speed, and in 2001 he sold his stake and stepped away from the company to focus on his own bespoke work. The brand, meanwhile, kept moving through the modern luxury machine—changing hands via acquisitions, going public, and finally joining the Capri empire in 2017 when Michael Kors Holdings (now Capri Holdings) acquired it for around $1.2 billion. Today, it’s worth remembering the split that shaped the myth: Jimmy Choo is the global luxury house, while Jimmy Choo Couture is the by-appointment shoemaking service run by the man himself—proof that the label’s DNA has always been as much about craftsmanship as it is about the spotlight.

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Shop Jimmy Choo At The Best Price Online At ZALORA Philippines

Jimmy Choo endures because it understands the exact brief of modern glamour: make it look expensive, make it feel good, and make it unforgettable. From Princess Diana’s custom pairs to the Sex and the City soundbite that turned the brand into pop-culture shorthand, the label has always sat at the intersection of craft and fantasy. Whether you’re buying the heels, a bag, or one of its fragrances, you’re buying into the same promise—high-impact polish with a confident, after-dark edge.

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