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Lacoste

Even from a distance, you'll know when someone's wearing a shirt from everybody's favorite polo shirt brand: Lacoste. With its iconic green crocodile logo, this brand has become one of the most instantly recognizable brands all over the world. Aside from their quintessential polos, the French label also manufactures other variations of clothing, footwear, sportswear, eyewear, perfume, bags, towels, watches, and leather goods. Founded in 1933 by Rene Lacoste and Andre Gillier who are both tennis players themselves, the brand’s products are sure to be revolutionary in terms of style and function, taking every athlete’s mobility and comfort into consideration. Case in point: Lacoste's iconic tennis t-shirts.

About Lacoste

Before Lacoste became a symbol of French sportswear, preppy cool and off-duty polish, it began with René Lacoste, a tennis champion who wanted clothes that moved as well as he did. His famous crocodile identity came from a 1923 Davis Cup bet involving a crocodile-skin suitcase; although Lacoste lost the match, an American journalist described him as fighting “like a true crocodile”, and the nickname became part of fashion history. By 1927, he had embraced the image fully, asking Robert George to design the crocodile emblem that he wore on his tennis clothing.

In 1933, Lacoste changed sportswear with the launch of La Chemise Lacoste and the now-iconic L.12.12 polo shirt, created with André Gillier, the head of France’s largest knitwear firm. Made from breathable petit piqué cotton, with short sleeves and a soft collar, it was a sharp alternative to the stiff tennis whites of the era. The L.12.12 code itself reflected the brand’s technical precision: “L” stood for Lacoste, “1” for the fabric, “2” for the short-sleeve design and “12” for the final prototype approved by René.

By the 1950s, Lacoste had moved beyond the tennis court, expanding from white polos into colour and entering the American market as a marker of country-club style. Its Izod Lacoste era in the 1970s and 1980s helped define preppy fashion, before the brand reclaimed control in the 1990s and repositioned itself as a premium French heritage label. Today, under Maus Frères SA, Lacoste spans polos, tracksuits, sneakers and fragrances, still built around the same idea René Lacoste introduced nearly a century ago: sporty elegance that feels effortless because it is engineered properly.

Who Owns Lacoste?

  • The French brand Lacoste was founded by tennis player René Lacoste and entrepreneur André Gillier in 1933, giving them the perfect foundation for the brand's now iconic preppy aesthetic.
  • Lacoste's distinct logo comes from the time René Lacoste, the company's founder, was given the nickname "the Alligator" by the American press. This was after an incident where René bet his team captain an alligator-skin suitcase that he would win his upcoming match.
  • In 2012, Lacoste was acquired by Maus Frères SA, a family-run Swiss holding company founded in Geneva in 1902.
  • Lacoste - Where Classic Meets Contemporary

    With a rich history rooted in the game of tennis, Lacoste's brand identity is centered around the iconic crocodile logo – a symbol of tenacity, elegance, and a distinctly French approach to design. Over the years, Lacoste has evolved into a lifestyle brand, offering a wide range of clothing, footwear, accessories, and fragrances that embody the essence of effortless sophistication. In the Philippines, Lacoste has become a beloved brand among fashion enthusiasts, offering a unique blend of classic and contemporary styles. From the timeless Lacoste polo shirts to the trendy Lacoste sneakers, each piece is crafted with meticulous attention to detail and a commitment to quality that has become synonymous with the brand.


    One of the standout features of Lacoste's collection is the versatility of its designs. Whether you're dressing up for a formal occasion or keeping it casual for a day out, Lacoste has something to suit every style and occasion. The brand's wide range of Lacoste men's clothing, Lacoste women's clothing, and Lacoste kids clothing ensures that the whole family can enjoy the iconic Lacoste look. But Lacoste is more than just clothing. The brand also offers a wide range of accessories, including Lacoste bags, Lacoste watches, and Lacoste eyewear, each designed to complement your Lacoste look with effortless sophistication. For those who love the finer things in life, Lacoste's collection of fragrances and perfumes is a must-have, with scents that capture the essence of French luxury and timeless elegance.

    Explore Lacoste Product Categories

    Lacoste Clothing:
  • Polo Shirts:  Experience the iconic Lacoste polo shirt, available in a variety of colors, fits, and materials. Choose from classic piqué polos, slim-fit styles, or limited-edition collaborations.
  • T-shirts:  Find comfortable and stylish t-shirts featuring the Lacoste crocodile logo or eye-catching prints and patterns.
  • Dresses:  Discover elegant dresses for every occasion, from casual sundresses to sophisticated evening gowns.
  • Jackets:  Stay warm and stylish with Lacoste's collection of jackets, including classic blazers, casual denim jackets, and sporty windbreakers.

  • Lacoste Footwear:
  • Sneakers:  Explore Lacoste's range of comfortable and fashionable sneakers, perfect for everyday wear or athletic activities. Choose from classic court shoes, modern sneakers, or sustainable options.
  • Casual Shoes:  Find casual shoes for relaxed outings, such as boat shoes, loafers, or espadrilles.
  • Sandals:  Enjoy the comfort and style of Lacoste sandals, ideal for warmer weather and casual activities.

  • Lacoste Accessories:
  • Bags:  Carry your essentials in style with Lacoste's collection of bags, including backpacks, messenger bags, and tote bags.
  • Caps:  Add a touch of sporty elegance with Lacoste caps, available in various styles and colors.
  • Belts:  Complete your outfit with a classic Lacoste belt, featuring the iconic crocodile buckle.
  • Sunglasses:  Protect your eyes and elevate your style with Lacoste sunglasses, designed with both functionality and fashion in mind.

  • Category Product Segment Description Key Products / Examples Department / Usage Notes
    Apparel & The Polo Universe The Polo Shop The foundational Lacoste category, organized around distinct polo fits and the brand’s signature piqué cotton identity. Original L.12.12 Classic Fit, Slim Fit, Paris Polo, oversized Loose Fits Covers Men’s, Women’s, and Children’s departments with a preppy, casual chic, and sports-inspired aesthetic.
    The Tracksuit & Sweatshirt Grid A major contemporary street style category built around casual fleece, coordinated sets, and crocodile branding. Heavy cotton fleece hoodies, color-blocked tracksuits, crewneck sweatshirts, oversized crocodile graphics
    Womenswear Essentials A women’s apparel line extending Lacoste’s tennis and resort heritage beyond the classic polo shirt. Pleated tennis skirts, piqué polo dresses, light knitwear, matching resort coordinates
    Outerwear & Lounge Seasonal and comfort-focused pieces that expand Lacoste into practical lifestyle dressing. Water-repellent windbreakers, bombers, trench coats, underwear, loungewear sets
    Footwear & Sneakers Lifestyle Sneakers Clean everyday sneakers that translate Lacoste’s tennis court heritage into minimalist casual footwear. Carnaby Evo, Twin Serve, leather low-tops, 1970s-inspired tennis court shoes Bridges court-performance heritage with everyday street wearability.
    Fashion & Platform Trainers Chunkier, tech-wear inspired sneaker styles designed for younger streetwear consumers. L-Spin, Elite Active, platform trainers, chunky fashion sneakers
    Slides & Sandals Comfort-first casual footwear designed for leisure, poolside wear, and relaxed styling. Foam pool slides, webbed strap sandals, tonal Lacoste branding
    Bags & Small Leather Goods Tote Bags A premium lifestyle bag category focused on structured utility and durable materials. L.12.12 Concept Tote, fine-piqué textured PVC canvas, scratch-resistant and water-resistant tote bags Built around clean design layouts, practical storage, and daily lifestyle use.
    Daily Bags Everyday carry pieces designed for commuting, travel, work, and casual dressing. Leather crossbody camera bags, Neocroc nylon backpacks, chest slings, computer briefcases
    Small Accessories Compact leather and canvas accessories for organization, travel, and casual styling. Bi-fold leather wallets, zip-around coin purses, passport sleeves, canvas utility belts
    Performance Sport Collections Tennis & Padel Technical match-day apparel engineered for breathability, moisture control, and explosive lateral movement. Ultra-dry stretch polo shirts, compression shorts, match-day apparel, Novak Djokovic lines, Daniil Medvedev lines Maintains Lacoste’s credibility in elite athletic competition through specialized sport collections.
    Golf & Training Performance apparel designed for outdoor sport, training, flexibility, and comfort. UV-protectant shirts, technical golf trousers, high-stretch training apparel
    Licensed Accessories & Fragrances Fragrances A global scent portfolio focused on clean, fresh, and energetic sports-inspired fragrances. Lacoste L.12.12 Blanc, Match Point collections, fresh sports scents Rounds out Lacoste’s lifestyle ecosystem through specialized global licensing partnerships.
    Timepieces & Jewelry Fashion watches and minimalist jewelry that extend Lacoste’s clean lifestyle aesthetic into accessories. Premium fashion chronographs, everyday watches, steel chain bracelets, cuffs, Movado Group partnership
    Eyewear Optical and sunglass styles spanning performance sport and classic lifestyle frames. Sports sunglasses, acetate optical frames, Marchon Eyewear partnership
    Headwear High-volume casual accessories that remain popular finishing pieces across Lacoste’s global retail network. Unstructured cotton baseball caps, bucket hats

    What are the popular Lacoste products in the Philippines?

    Some of the most popular Lacoste products in the Philippines include the iconic Lacoste polo shirts, which are available in a variety of colors and styles. Lacoste sneakers are also highly sought-after, especially the classic designs like the Lacoste Graduate and the Lacoste Carnaby. Other popular items include Lacoste bags, watches, and fragrances, which offer a touch of French elegance and sophistication.


    Product Segment Popular Product Price Range Why It Is Popular Shopping Notes
    Classic Piqué Polos Original L.12.12 Classic Fit Polo ₱7,950 – ₱8,250 The bestseller across generations, prized for its lightweight petit piqué weave that feels breathable in Manila’s heat. Neutrals like black, navy, and white work well for offices, while pastel shades are popular for golf, resort wear, and family lunches. Lacoste polos are widely treated as respected gifts for graduations, Father’s Day, corporate promotions, and milestone occasions.
    The Paris Polo ₱8,250+ Popular among younger Filipino executives because the hidden button placket and crisp shirt-like collar make it easy to wear under blazers as a more comfortable alternative to formal dress shirts.
    T-Shirts & Outerwear Big Croc Graphic Cotton Tees ₱4,250 – ₱6,250 Clean crewneck t-shirts with oversized crocodile graphics are highly visible streetwear pieces across local urban commercial centers. Light layering sells well despite the tropical climate because malls, offices, and indoor spaces in the Philippines are often heavily air-conditioned.
    Monogram Jacquard Zip Hoodies & Sweatshirts ₱11,950 – ₱12,950 Favored by Gen Z and millennial fashion shoppers who like continuous logo prints and elevated casual streetwear styling.
    Concept Tote L.12.12 Concept Shopping Totes ₱6,950 – ₱10,250 Massively popular among Filipina professionals, moms, and university students because the piqué-textured PVC canvas resists scratches, heavy daily use, and sudden rainwater splashes. A practical everyday carryall for work, errands, school, groceries, and commuting.
    Footwear Baseshot & Carnaby Set Leather Sneakers ₱6,450 – ₱7,950 All-white and off-white low-top leather tennis sneakers fit local clean-girl and clean-boy styling, pairing easily with denim, shorts, and linen dresses. Lacoste footwear works well for shoppers who want minimalist, court-inspired shoes and relaxed premium lounge essentials.
    Serve Slide 1.0 ₱2,950 Chunky high-density foam slides with a colored crocodile logo are popular for beach trips, weekend mall visits, and casual lounging.
    Fresh-Spicy Fragrances Lacoste L.12.12 Blanc Eau de Toilette Price not specified A clean scent staple with grapefruit, rosemary, and suede notes, often recommended for a fresh, shower-like fragrance profile that suits humid Philippine weather. Distributed through Rustan’s The Beauty Source and high-end department store beauty sections.

    Lacoste: More Than Just Polo Shirts

    While the Lacoste polo shirt may be the brand's most iconic offering, Lacoste has expanded its horizons to encompass a diverse range of products that cater to the modern lifestyle. From stylish Lacoste shoes for men and women to sleek Lacoste bags, Lacoste wallets, and Lacoste accessories, the brand's collections offer a perfect blend of fashion-forward designs and timeless French elegance.


    For those seeking a touch of luxury, Lacoste also offers a selection of exquisite fragrances, including the iconic Lacoste White Perfume and the sophisticated Lacoste Black Perfume. These scents capture the essence of French refinement and are sure to leave a lasting impression on all who encounter them.

    Why Choose Lacoste?

    Choosing Lacoste means embracing a brand that epitomizes elegance, quality, and timeless style. As a renowned French luxury label, Lacoste has earned its place in fashion history with several compelling reasons to consider its offerings.

    Iconic Design

    The iconic crocodile logo is instantly recognizable, symbolizing sophistication and class, particularly through its classic polo shirts, which have become staples in countless wardrobes. This signature design reflects a commitment to creating pieces that stand out while remaining versatile.

    Superior Quality

    Lacoste is known for its commitment to superior quality, evident in its use of high-quality materials and meticulous craftsmanship. Their products are not only stylish but also built to last, ensuring exceptional durability and comfort for the wearer.

    Timeless Elegance And Versatility

    The brand’s designs transcend trends, maintaining relevance year after year. Lacoste pieces are perfect for both casual and formal occasions, making them a wise addition to any wardrobe. This timeless elegance ensures that every item remains a cherished staple.

    Shop Lacoste Philippines Online on ZALORA Philippines

    Looking smart has never been easier with men's and women’s apparel from Lacoste PH. With the brand officially on ZALORA Philippines, you can forget physically visit shops. All you need to do is just click and we'll have them delivered straight to your doorstep. Authenticity is guaranteed with every purchase. As the leading online fashion destination in Asia, ZALORA has endless style possibilities thanks to an ever-expanding range of clothes, shoes, bags, accessories, and more. We'll deliver it right to your doorstep with free shipping (T&C applies) and the convenient option of Cash on Delivery. Not sure about the sizing? You may return the item with our 30 days-free return policy. Purchase now and get the best deals, discounts, promos, and voucher codes for the latest clothing, shoes, bags, and accessories only here at ZALORA Philippines.

    ARE ITEMS SOLD ON ZALORA ORIGINAL?

    Yes, items sold on ZALORA are 100% authentic and original products from brands. ZALORA is an authorized retailer for all the brands available on their platform. They work directly with both luxury designer labels and popular high-street brands to bring genuine products to consumers in the Philippines. They follow stringent procurement processes directly from brand suppliers and vendors to verify the authenticity of items they list for sale on their e-commerce site. Buyers can shop with full confidence knowing the sneakers, clothes, bags, and accessories displayed on ZALORA abide by respective brands' quality standards and are covered by manufacturing defect warranties. Shopping policies also guarantee buyers can return items suspected to be inauthentic for a full refund. Ultimately, ZALORA strives to provide a trusted, transparent online shopping experience where customers access true original products from fashion’s biggest names.

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    Lacoste at ZALORA Philippines - FAQs

    Is Lacoste French or Italian? What is its origin?
    Lacoste is a French brand, founded in 1933 in Troyes, France, by tennis legend René Lacoste and knitwear manufacturer André Gillier.
    Why is a crocodile the logo, and what does the real logo look like?
    The crocodile logo comes from René Lacoste’s nickname, which was inspired by a 1923 tennis bet involving a crocodile-skin suitcase. The real Lacoste logo features a small green crocodile facing right, with a red open mouth, visible white teeth and a textured back.
    How do you pronounce Lacoste?
    Lacoste is pronounced 'Lah-KOST', with the final 'e' remaining silent.
    Is Lacoste a luxury brand? Is it high-end?
    Lacoste is best described as an accessible luxury or premium heritage lifestyle brand. It is high-end compared with standard fast fashion, but it is not in the same ultra-luxury tier as Chanel, Hermès or Dior.
    How much is a Lacoste shirt in the Philippines?
    In the Philippines, basic Lacoste cotton T-shirts usually cost around ₱3,950 to ₱5,250, while classic L.12.12 polos are typically priced from ₱5,950 to ₱7,450. Special editions, such as Paris polos or Novak Djokovic styles, can cost around ₱8,450 to ₱9,500 or more.
    Is Lacoste cheaper in France?
    Yes, Lacoste is usually cheaper in France because shoppers avoid some international markups, import duties and shipping costs. Non-EU tourists may also be able to claim a VAT refund when shopping in France.

    Lacoste For Men

    See Also: Lacoste Shoes | Lacoste Polo | Lacoste Jacket | Lacoste Backpack

    Lacoste For Women

    See Also: Lacoste Shoes for Women | Lacoste Sneakers Women | Lacoste Watch | Lacoste Tote Bag | Lacoste Bags | Lacoste Sling Bag | Lacoste Perfume For Women

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