Kissme: The Japanese Eye-Makeup Fix That Doesn’t Budge
If you’ve ever wanted your eyeliner to stay sharp through humidity, commutes, and long days that somehow turn into longer nights, Kissme is the name you keep hearing—usually in a very specific tone of voice that translates to: trust me. The Kissme brand, it’s built a reputation on eye products that take performance seriously, particularly the cult-favorite Kissme mascara range and its equally reliable liners. It’s Kissme makeup for people who want their look to hold its nerve. And if you’ve seen the name Kissme Heroine floating around, you’re not imagining it—that’s the product line behind the formulas that turned “waterproof” into a lifestyle choice.
History Of Kissme
Kissme (often styled KISSME) is one of Japan’s most heritage-rich beauty names, sitting under the Isehan Group—and its story starts long before the manga packaging went viral. Isehan began in 1825 during the Edo period as a family-run maker of beni, the prized red pigment traditionally used for lips and cheeks and renowned enough to be associated with the Imperial court. In 1935, the company introduced one of Japan’s earliest branded cosmetics with a product actually called “Kiss Me” (キス・ミー): a saffron-based lip gloss sold in small china pots. After the war, the brand modernized for a Western-leaning consumer and helped change how cosmetics were bought in Japan by pioneering self-service (“self-sales”) in drugstores, letting shoppers browse freely instead of buying only at counters, while shifting from traditional pots to modern twist-up lipsticks. The global cult moment arrived in 2005 with the launch of Heroine Make, complete with its iconic manga-princess look and a “stay perfect no matter what” promise—earning major recognition in Japan, including top placement in @cosme awards, and cementing Kissme’s reputation for famously durable, super-waterproof mascaras that practically demand their own dedicated remover.
What Does Kissme Have To Offer?
| Section | Item | Details | Price / Price Range (PHP Approx.) |
|---|---|---|---|
| Overview | Brand Summary | KISSME (by Isehan) is primarily celebrated as an "Eye Makeup Expert," but the brand offers several specialized categories ranging from high-performance waterproof makeup to gentle skincare for children. | - |
| 1. Heroine Make (Eye Makeup & Removal) | Mascara | Long & Curl, Volume & Curl (Super Waterproof and Advanced Film). | ₱750 – ₱950 |
| Eyeliner | Smooth Liquid Eyeliner and Prime Liquid Eyeliner Rich Keep. | ₱650 – ₱850 | |
| Mascara Removal | Speedy Mascara Remover (a comb-style oil that melts waterproof mascara). | ₱550 – ₱650 | |
| Lash Care | Eyelash Serum EX and Eyelash Serum Premium. | ₱800 – ₱1,200 | |
| 2. Heavy Rotation (Eyebrow Specialty) | Coloring Eyebrow EX | A brow mascara that provides high pigment and a "fluffy" finish. | ~₱450 – ₱600 |
| Eyebrow Pencils & Powders | Fine-tip pencils and 3D nose/brow powder palettes. | ~₱400 – ₱550 | |
| Hair Keep Lock | Specialized styling sticks to tame flyaways or "lock" brow hairs in place. | - | |
| 3. KISSME Mommy (Gentle & Food-Grade) | Sunscreen | UV Mild Gel (SPF 33) and UV Aqua Milk (SPF 50+). These are additive-free and easily removed with soap. | ~₱500 – ₱750 |
| Body & Hand Care | Fragrance-free body milks and hand creams for delicate skin. | ~₱350 – ₱650 | |
| 4. KISSME Ferme (Grown-Up Luxury) | Base Makeup | BB Essence Creams, foundations, and primers with high SPF. | ~₱850 – ₱1,200 |
| Lip Color | "W Color" double rouges and moisturizing lipsticks with serum ingredients. | ~₱700 – ₱950 | |
| Facial Color | Marble highlighters and cheek colors designed to add a healthy glow to dull skin. | - |
Popular Kissme Products
| Section | Category / Line | Product Name | Key Features / Notes | Price (PHP Approx.) |
|---|---|---|---|---|
| Overview | Brand Context (PH) | - | In the Philippines, KISSME is a household name for "weather-proof" makeup. Because the local climate is humid and rainy, their ultra-long-wear Japanese formulas have earned a massive cult following. | - |
| Popular Products | Heroine Make (Eye) | Heroine Make: Long & Curl Mascara (Super Waterproof) |
The "Indestructible" Hold: Smudge-proof against tears, sweat, and intense humidity. Fiber-Length: Contains 5mm long-extension fibers for a "falsies" effect without weight. Shape Memory: Dries and "locks" curl in place to prevent drooping. |
₱600 – ₱850 |
| Heroine Make (Eye) | Heroine Make: Smooth Liquid Eyeliner (Super Keep) |
0.1mm Ultra-Fine Tip: Firm yet flexible brush for precise cat-eye flicks. Instant Dry: Sets quickly to prevent transfer (good for hooded eyes). Deep Pigment: Even brown shades are highly pigmented for a defined but soft look. |
₱550 – ₱750 | |
| Heroine Make (Removal) | Heroine Make: Speedy Mascara Remover |
The "Comb" Design: Mascara-wand style applicator coats lashes without rubbing eyes. Zero Irritation: Melts Super Waterproof formula fast without stinging or lash breakage. Efficiency: A must-buy companion that speeds up the nightly routine. |
₱450 – ₱600 | |
| Heavy Rotation (Brows) | Heavy Rotation: Coloring Eyebrow EX (Brow Mascara) |
Shade Range: From Ash Gray to Light Brown to match dyed or natural hair. Technical Brush: Coats brow hairs without staining skin for a fluffy, natural 3D look. Sweat-Resistant: Stays on during workouts; removes easily with warm water. |
₱450 – ₱580 | |
| KISSME Mommy (Suncare) | KISSME Mommy: UV Aqua Milk SPF 50+ |
90% Food-Grade: Extremely gentle; suitable for babies (1 year+) and reactive/eczema-prone skin. No "White Cast": Blends in like water; no chalky residue. Additive-Free: Free from alcohol, fragrance, and colorants. |
₱525 – ₱850 |
Shop Kissme Beauty Products At The Best Price Online At ZALORA Philippines
Kissme is proof that a beauty brand can have both heritage and hype without feeling like it’s trying too hard. It’s rooted in Isehan’s old-school Japanese craft, but it speaks fluent modern life—fast routines, humid commutes, teary days, and makeup that still has the nerve to stay put. Whether you come for the cult-status Heroine Make mascara or the broader drugstore lineup, the takeaway is the same: Kissme doesn’t just look cute on a shelf; it earns its place in your bag.
And where else better to buy the latest products than at ZALORA Philippines? As the leading online fashion destination in Asia, ZALORA has endless style possibilities thanks to an ever-expanding range of clothes, shoes, bags, accessories, and more. We'll deliver it right to your doorstep with free shipping (T&C applies) and the convenient option of Cash on Delivery. Not sure about the sizing? You may return the item with our 30 days-free return policy. Purchase now and get the best deals, discounts, promos, and voucher codes for the latest clothing, shoes, bags, and accessories only here at ZALORA Philippines.
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Kissme at ZALORA Philippines - FAQs
- Is KISSME a Japanese brand?
- Yes, KISSME is a Japanese beauty brand under the Isehan Group, a company with roots dating back to 1825, and the 'Kiss Me' name became established as a branded cosmetics line in the 1930s.
- What does 'Kiss Me' mean?
- It was chosen to sound modern and romantic in the 1930s and to signal a more contemporary, self-directed approach to beauty.
- Where is KISSME cosmetics made?
- Many KISSME products are made in Japan, and the most reliable way to confirm for a specific item is to check the packaging for the country of origin.
- What is KISSME best known for?
- KISSME is best known for the Heroine Make line, especially its long-wearing mascaras and eyeliners that are designed to hold up in heat, humidity, and tears.
- Which KISSME mascara should I choose?
- If you want maximum hold and smudge resistance, the 'super waterproof' options are usually the go-to, while 'film' types are often preferred if you want easier removal.
- Does KISSME mascara smudge?
- It’s designed to be low-smudge, but results can vary based on oily lids, eye shape, and skincare, so pairing it with a primer or setting powder can help.