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Vera Wang

Few designers have shaped contemporary bridal style quite like Vera Wang. She’s the reason the wedding aisle stopped being purely traditional and started looking properly fashion-forward—sleek where it needs to be, dramatic when it counts, and always a little bit unexpected. While the name is synonymous with wedding dresses, the Vera Wang label also extends into fragrance and lifestyle, bringing that same modern-romantic signature to perfumes and beyond. If you’re searching for a Vera Wang wedding dress, you’re not just shopping for a look; you’re buying into a very specific kind of confidence: modern romance with a sharp edge.

History Of Vera Wang

Vera Wang’s story is fashion’s favorite kind of plot twist: a late start that somehow looks inevitable in hindsight. Before she became the shorthand for modern bridal, she chased the Olympics as a serious figure skater—competing at the 1968 U.S. Figure Skating Championships before falling short of the U.S. Olympic team—then pivoted into a second life at Vogue, where she rose fast and stayed for 15 years. When the editor-in-chief job went to Anna Wintour in 1987, Wang moved on to Ralph Lauren, trading the magazine desk for a sharper education in American polish and product.

The empire began with a very personal problem: planning her own wedding at 40 and finding the bridal market stuck in “meringue” mode—frills, fuss, and zero modern attitude. So she did what she’d been trained to do: she designed the dress she wanted, had it made for $10,000, and realized the gap in the market was the size of a cathedral aisle. In 1990, backed by her father, she opened her first bridal boutique at the Carlyle Hotel on Madison Avenue, effectively rebranding the wedding dress from costume to couture-minded fashion.

From there, Vera Wang became the designer who made brides look like themselves—just more cinematic. She pushed bridal toward cleaner lines, sharper silhouettes, and occasionally unapologetic color, and she earned the kind of celebrity trust that turns a label into an institution. And the full-circle detail is classic Wang: years after missing the Olympics as an athlete, she found her way back as a designer, dressing skaters for the world stage. Even with the brand’s 2024 deal with WHP Global, her continued role as Chief Creative Officer makes the point clear—Vera Wang isn’t just a name on a gown; it’s a modern definition of romance, with a razor edge.

What Does Vera Have To Offer?

Section Category / Line Product Name(s) / Examples Key Features / Notes Price / Price Range (Approx.)
Overview Brand Summary - Vera Wang has built a lifestyle empire that extends far beyond her famous wedding dresses. The brand is divided into several tiers, from Couture (high-end) to Simply Vera (mass-market). Below is a breakdown of the categories Vera Wang offers across its various collections. -
1. Bridal (The Core) Vera Wang Haute Custom couture bridal gowns Custom-made, handcrafted couture wedding gowns. $8,000–$15,000+
Vera Wang Bride (Pronovias collaboration) High-fashion bridal gowns Mid-range bridal line with runway-inspired aesthetics. $2,000–$4,000
White by Vera Wang (David’s Bridal partnership) Accessible bridal gowns More affordable bridal line designed for accessibility. $600–$1,500
Bridal Accessories Veils; sashes; headpieces; gloves Accessory pieces to complete bridal looks. -
2. Ready-to-Wear & Evening Wear Couture Ready-to-Wear Runway collections Avant-garde collections shown on runways. -
Evening Gowns Formal gowns Sophisticated dresses for galas, red carpets, and black-tie events. -
Simply Vera (at Kohl’s) Tops; leggings; jackets; sleepwear Everyday clothing line designed for mass-market retail. -
3. Fragrance Vera Wang Princess Princess fragrance line One of the best-selling "teen" fragrances of all time; youthful and romantic positioning. -
Vera Wang Lovestruck Lovestruck fragrance line More passionate, floral-heavy collection. -
Embrace Collection Body mists; Eau de Toilettes (e.g., Green Tea & Pear Blossom) Modern, everyday scent collection. -
4. Jewelry & Accessories Fine Jewelry (Vera Wang Love at Zales) Engagement rings; wedding bands Known for a hidden blue sapphire in every ring. -
Eyewear Optical frames; sunglasses High-fashion eyewear designs. -
Footwear Bridal heels; boots; trainers (Simply Vera) Ranges from bridal styles to everyday footwear via Simply Vera. -
Bags & Wallets Clutches; totes; wallets From luxury leather clutches to affordable totes. -
5. Home & Lifestyle Vera Wang @ Wedgwood Fine bone china; crystal toasting flutes; silver-plated giftware High-end collaboration for luxury home entertaining and gifting. -
Bed & Bath Bedding sets; duvet covers; plush towels Luxury bed and bath products (often found at Kohl’s or Bloomingdale’s). -
Stationery Wedding invitations; personalized note cards Sophisticated paper goods for events and gifting. -

What Items Are Popular At Vera Wang?

Section Theme Key Points
Overview Brand Positioning The Vera Wang brand is much more than just a name on a wedding dress; it is a $1 billion lifestyle empire built on the concept of "Understated Modern Elegance." While Vera Wang herself is a celebrity, the brand is known in the industry for specific high-performance characteristics. Below is what the brand specifically stands for.
1. The "Architecture" of Fashion Modern Minimalism Known for sleek, clean lines and a "nonchalant" sense of style (versus heavy lace and puffy silhouettes).
Masterful Tailoring Praised for deconstructionism: mixing sheer tulle with heavy silks, and adding boyish/sporty elements to ultra-feminine gowns.
The "Black & Nude" Palette Signature palette of ivory, nude, and even black; helped revolutionize what was considered acceptable wedding attire.
2. A "Multi-Tiered" Business Model Couture (The Pinnacle) Madison Avenue flagship represents the highest end of the market, with gowns priced at extreme luxury levels.
Simply Vera (Kohl’s) A major revenue driver bringing the brand’s aesthetic to everyday clothing, bedding, and accessories.
White by Vera Wang (David’s Bridal) Made the brand’s runway-inspired look accessible to millions of brides at a fraction of couture pricing.
3. Iconic "Red Carpet" Authority Celebrity Trust Associated with major names like Michelle Obama, Ariana Grande, and Hailey Bieber.
Pop Culture "Symbol" Used as a plot point in films like Sex and the City and Bride Wars, signaling the "ultimate" fashion achievement.
4. Expansion into "Lifestyle" Fragrance Especially the "Princess" perfume, a global bestseller that defined the scent mood of the mid-2000s. Other popular fragrances include the Vera Wang Embrace and Vera Wang Lovestruck
Home Partnership with Wedgwood for fine china and crystal, positioning the brand as an authority on "the art of living."
Fine Jewelry The "Vera Wang Love" collection at Zales, known for a signature hidden blue sapphire inside every ring.

Shop Vera Wang At The Best Price Online At ZALORA Philippines

Vera Wang endures because the brand has always been bigger than the aisle. Yes, it rewrote modern bridal with cleaner lines and sharper attitude, but that same point of view runs through everything else it touches, from ready-to-wear to perfume and lifestyle—romantic, polished, and just subversive enough to feel current. Whether you’re choosing a gown or a fragrance, you’re buying into the same signature: modern glamour with a sleek, confident edge.

And where else better to buy the latest designs than at ZALORA Philippines? As the leading online fashion destination in Asia, ZALORA has endless style possibilities thanks to an ever-expanding range of clothes, shoes, bags, accessories, and more. We'll deliver it right to your doorstep with free shipping (T&C applies) and the convenient option of Cash on Delivery. Not sure about the sizing? You may return the item with our 30 days-free return policy. Purchase now and get the best deals, discounts, promos, and voucher codes for the latest clothing, shoes, bags, and accessories only here at ZALORA Philippines.

Are Items Sold On ZALORA Original?

Yes, items sold on ZALORA are 100% authentic and original products from brands. ZALORA is an authorized retailer for all the brands available on their platform. They work directly with both luxury designer labels and popular high-street brands to bring genuine products to consumers in the Philippines. They follow stringent procurement processes directly from brand suppliers and vendors to verify the authenticity of items they list for sale on their e-commerce site. Buyers can shop with full confidence knowing the sneakers, clothes, bags, and accessories displayed on ZALORA abide by respective brands' quality standards and are covered by manufacturing defect warranties. Shopping policies also guarantee buyers can return items suspected to be inauthentic for a full refund. Ultimately, ZALORA strives to provide a trusted, transparent online shopping experience where customers access true original products from fashion’s biggest names.

Vera Wang at ZALORA Philippines - FAQs

Is Vera Wang a luxury brand?
Yes, Vera Wang is a luxury fashion house best known for high-end bridal and eveningwear, while also offering more accessible lines through licensed and diffusion collections.
Is Vera Wang Chinese or Japanese?
Vera Wang is Chinese-American, born in New York City to parents of Chinese heritage.
What is the most popular Vera Wang perfume?
Vera Wang Princess is one of the most recognizable and widely purchased scents from the brand.
What does Vera Wang Princess smell like?
It’s typically described as a youthful sweet-floral with fruity notes and a warm, slightly creamy dry-down, though it can wear differently depending on skin chemistry.
Is Vera Wang perfume long-lasting?
Longevity varies by specific scent and concentration (EDT vs EDP), but many Vera Wang fragrances are designed to be easy, everyday wear rather than extremely heavy projection.
Does Vera Wang make engagement rings?
Yes, Vera Wang has licensed fine jewelry collections, including engagement rings and wedding bands sold through authorized jewelry retailers.