Like any other teenage girl, Jess had her own share of exploratory, trial-and-error stage before finally finding her own style in beauty, “When I was younger, I used to really love dirty makeup. I loved black eyeliner, black eye shadow, and super smoky makeup—that was my go-to look forever.” Definitely a complete 180 turnaround from the fresh, barely there makeup look selfies you’d catch on her Instagram feed, “Now it’s a lot more colorful and more fresh. I try to avoid any black on my face, except for mascara. No more eyeliners, no more black eye shadow—I don’t own any of that anymore. Plus, lighter hands! (laughs).”

They say that when you’re doing what you love, you’ll never have to work a day in your life; and when we asked Jess if this feels true now that she’s finally living the dream she says, “Somehow? Like I’m always tired. (laughs) But it’s never work, work. I never clock in, clock out—so I guess, in that sense, yeah. Because even now, I was asking Mac [Igarta], ‘What brands do you like? What should we be doing? What do you want to see from us?’ That’s considered work if I didn’t love the brand or what I’m doing; but it’s never work because I’m genuinely interested to know, and I can do it all day, every day. So, I think there is a lot of truth to it.”