Chloe

Chloé has always been about a particular kind of elegance—the sort that looks best when it’s not trying too hard. It’s Parisian in spirit: soft lines, romantic details, and that airy, just-thrown-on charm that somehow reads expensive anyway. Whether you’re here for a Chloé bag that pulls an outfit together in one move or you’re building a fragrance wardrobe anchored by Chloé perfume, the brand’s appeal is the same: polished, feminine, and quietly confident.

History Of Chloe

Chloé’s history reads like the moment luxury stopped dressing women for a pedestal and started dressing them for a life. Founded in Paris in 1952 by Gaby Aghion, an Egyptian-born Jewish designer with a sharp instinct for what women actually wanted, the house quietly rewired the rules: less rigid haute couture, more effortless elegance you could buy and wear now. Even the name had that airy, feminine ease—Aghion borrowed “Chloé” from a friend because she loved the soft, rounded shape of the letters. And when she staged a show at Café de Flore in 1956, with models moving between tables while guests drank coffee, it wasn’t just a gimmick; it was a declaration. This was luxury stepping off its plinth and into the street.

Then came the era that turned Chloé into a mood. Aghion hired a young Karl Lagerfeld in 1966, and across his defining stints (1966–1983 and 1992–1997) he authored the “Chloé girl” blueprint: floaty silk, soft tailoring, and an early, very Parisian take on boho-chic that felt romantic without being precious. The brand became a quiet flex for icons like Jackie Kennedy, Brigitte Bardot, and Grace Kelly—women who didn’t need their clothes to shout because their presence did the job. By 1985, the house had the infrastructure to match its influence, becoming part of the Richemont Group, where it remains today.

From the late 90s onward, Chloé evolved through a run of brilliant female creative directors who each sharpened the house’s signature into something of-the-moment without losing its softness. Stella McCartney brought a cooler, more modern edge; Phoebe Philo delivered the kind of accessory that defines a decade with the Paddington Bag; and designers like Hannah MacGibbon and Clare Waight Keller kept the bohemian polish humming, powering modern staples like the Drew and Faye. In the 2020s, the conversation shifted to responsibility and craft—Gabriela Hearst (2020–2023) pushed circularity and helped Chloé achieve B Corp Certification—before Chemena Kamali (2024–present) steered the ship back toward 70s-leaning romanticism, with the revived Paddington landing as a very specific kind of nostalgia: the one that suddenly feels like the future again.

What Does Chloe Have To Offer?

Chloe’s Most Popular Items

Shop Chloe At The Best Price Online At ZALORA Philippines

In the end, A.P.C. is the kind of brand you come back to when you want your wardrobe to feel sharper without getting louder. The appeal of a.p.c. clothing is its quiet consistency—clean cuts, quality fabrics, and pieces that look better the more you wear them—while an a.p.c. bag adds that subtle, grown-up polish that pulls everything together. If you’re building a modern rotation that doesn’t date, A.P.C. is less a trend and more a long-term advantage.

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Are Items Sold On ZALORA Original?

Yes, items sold on ZALORA are 100% authentic and original products from brands. ZALORA is an authorized retailer for all the brands available on their platform. They work directly with both luxury designer labels and popular high-street brands to bring genuine products to consumers in the Philippines. They follow stringent procurement processes directly from brand suppliers and vendors to verify the authenticity of items they list for sale on their e-commerce site. Buyers can shop with full confidence knowing the sneakers, clothes, bags, and accessories displayed on ZALORA abide by respective brands' quality standards and are covered by manufacturing defect warranties. Shopping policies also guarantee buyers can return items suspected to be inauthentic for a full refund. Ultimately, ZALORA strives to provide a trusted, transparent online shopping experience where customers access true original products from fashion’s biggest names.