Citizen Watches

When it comes to luxury and innovation rolled into a wristwatch, few brands can rival Citizen. Founded over a century ago, the Citizen watch company has established itself as a symbol of precision, style, and forward-thinking technology. From classic designs to cutting-edge features, Citizen continues to dominate the watch industry with offerings that appeal to both style-conscious and tech-savvy wearers.

A Legacy of Precision: The Citizen Watch Company

The story of the Citizen Watch Company is one of vision, innovation, and quiet mastery. Founded in 1918 as the Shokosha Watch Research Institute in Tokyo, the brand began with Kamekichi Yamazaki’s mission to create high-quality Japanese timepieces for everyday people. Six years later, the name “Citizen” was suggested by Tokyo’s mayor, Count Gotō Shinpei, in the hope that these watches would be loved by all citizens — a sentiment that still defines the brand’s ethos. Officially established in 1930, Citizen quickly became a symbol of post-war progress, pioneering Japan’s first calendar, shock-resistant, and water-resistant watches, and later building the Miyota movement factory — the beating heart behind countless timepieces worldwide.

When the quartz revolution hit, Citizen didn’t just adapt; it led the charge. From the world’s first titanium-cased watch in 1970 to the groundbreaking Eco-Drive technology that harnesses light to power time itself, Citizen cemented its reputation as both innovator and democratizer of watchmaking. Today, through bold acquisitions like Bulova and La Joux-Perret, and with high-precision creations such as The CITIZEN line, the brand continues to balance craftsmanship with accessibility. A century on, Citizen remains true to its guiding philosophy — “Better Starts Now” — proving that progress, like time, never stands still.

Citizen Watch Models

Why Choose a Citizen Watch?

Choosing a Citizen watch isn’t simply a matter of telling the time — it’s a statement of intent. It’s for those who value cutting-edge technology, everyday practicality, and exceptional value, all wrapped in more than a century of Japanese watchmaking expertise.

• The Power of Light: Eco-Drive Innovation: At the heart of Citizen’s appeal lies its most transformative breakthrough — Eco-Drive. This ingenious system converts any light source, be it sunlight or the soft glow of your desk lamp, into energy to power the watch indefinitely. The result? No more battery changes, ever. It’s a quietly revolutionary concept — cleaner for the planet, easier for the wearer, and endlessly reliable. Fully charged, most models will keep ticking for six months or more in total darkness, proving that convenience and sustainability can go hand in hand.
• Precision with Purpose: Citizen has built its reputation on accuracy — and then pushed it further. From Multi-Band 6 radio-controlled and GPS Satellite Wave models that sync with atomic clocks around the world, to the ultra-refined Caliber 0100, accurate to an astonishing ±1 second per year, Citizen has made precision its art form. For those who need something tougher, the Promaster collection brings professional-grade performance to land, sea, and sky — with dive-ready depth meters, altimeters, and ISO certifications to match.
• Built In-House, Built to Last: Few watchmakers can claim to control every aspect of production the way Citizen does. As a fully vertically integrated manufacture, it designs, builds, and assembles nearly all of its components in-house — right down to the movements crafted by its Miyota division. That independence allows Citizen to deliver exceptional quality at accessible prices, whether it’s the scratch-resistant brilliance of Super Titanium™ or the resilience of sapphire crystal. The result is a timepiece that’s as durable and dependable as it is refined — the perfect everyday companion for those who expect technology to work beautifully as well as flawlessly.

Where to Buy Citizen Watches In The Philippines?

For Filipino watch enthusiasts, Citizen is refreshingly easy to find. The brand enjoys a strong presence across major shopping destinations, from Citizen Emporium concept stores in SM City Manila and SM Makati to authorised counters in leading department stores like The SM Store, Rustan’s, and Washington. Multi-brand retailers such as Time Trend, City Time, and Watchworks also carry a wide range of Citizen models — from rugged Promaster Divers to sleek Eco-Drive classics — ensuring there’s a piece to suit every style and purpose.

For those who prefer the convenience of shopping online, ZALORA Philippines offers a verified selection of authentic Citizen watches, complete with official warranties and regular promotions. To guarantee authenticity, always look for the official Philippine warranty card and check the Citizen Watch Philippines website for the latest store listings and updates. With so many reliable options, getting your hands on a genuine Citizen timepiece in the Philippines has never been easier — or more stylish.

Shop Citizen Watches At The Best Price Online On ZALORA Philippines

In a market flooded with options, Citizen continues to stand out thanks to its commitment to quality, innovation, and style. From the revolutionary Citizen Eco Drive to the bold Citizen Tsuyosa, each timepiece is a testament to Japanese craftsmanship and timeless design. Investing in a Citizen isn’t just about owning a watch—it’s about embracing a legacy of excellence that transcends trends.

And where else better to buy the latest designs than at ZALORA Philippines? As the leading online fashion destination in Asia, ZALORA has endless style possibilities thanks to an ever-expanding range of clothes, shoes, bags, accessories, and more. We'll deliver it right to your doorstep with free shipping (T&C applies) and the convenient option of Cash on Delivery. Not sure about the sizing? You may return the item with our 30 days-free return policy. Purchase now and get the best deals, discounts, promos, and voucher codes for the latest clothing, shoes, bags, and accessories only here at ZALORA Philippines.

Convenience At Your Fingertips

The ZALORA website and mobile apps make finding stylish new looks easier than ever. Intuitive categories and filters allow customers to zero in on specific products quickly. Outfit recommendations and other personalized features help create a tailored shopping experience. Checkout and delivery are smooth and convenient as well.

Make the Most of ZALORA Fashion Deals

ZALORA makes trends accessible thanks to regular voucher codes and sales offering steep discounts on dresses, shoes, accessories and more. Shoppers can find great deals on everything from logo tees to office attire. Searches like “ZALORA fashion Philippines latest trends” showcase new arrivals in line with Manila style. Payment options such as cash on delivery and free shipping maximize value, alongside perks like a free loyalty program. Customers praise ZALORA’s prices, variety and convenience in reviews. The website allows easy price comparisons too. To discover the best promos, join the over 5 million Facebook fans and check the sale events page for 12.12, anniversary sales or surprise flash deals – then read style tips on the ZALORA fashion blog while you shop.

ARE ITEMS SOLD ON ZALORA ORIGINAL?

Yes, items sold on ZALORA are 100% authentic and original products from brands. ZALORA is an authorized retailer for all the brands available on their platform. They work directly with both luxury designer labels and popular high-street brands to bring genuine products to consumers in the Philippines. They follow stringent procurement processes directly from brand suppliers and vendors to verify the authenticity of items they list for sale on their e-commerce site. Buyers can shop with full confidence knowing the sneakers, clothes, bags, and accessories displayed on ZALORA abide by respective brands' quality standards and are covered by manufacturing defect warranties. Shopping policies also guarantee buyers can return items suspected to be inauthentic for a full refund. Ultimately, ZALORA strives to provide a trusted, transparent online shopping experience where customers access true original products from fashion’s biggest names.

ZALORA’s Hassle-Free 30-Day Return Policy

ZALORA offers a convenient 30-day return policy on most products, letting you return items for a refund or exchange if you’re not completely satisfied. You have 30 days from receipt to initiate a return, but items must be unused, with original tags and packaging intact. Returns can be made via drop-off at designated locations or, in some areas, through free pick-up services. Most returns are free of charge.

Refunds can be issued as store credit—often the default, especially for Cash on Delivery orders—or returned to your original payment method, with processing times varying by bank. Exchanges are usually limited to the same item in a different size or color, while different products require a return and new order.

Note that some items, like lingerie, swimwear, earrings, and opened beauty products, are typically non-returnable for hygiene reasons. Always check product details for specific return restrictions before purchasing.

ZALORA’s Return And Exchange Process

To return or exchange an item on ZALORA Philippines, simply fill out the Return Slip included in your shipment (or print a new one). Ensure that the unworn item(s) are placed in their original branded packaging. From there, you can either schedule a free pick-up with Customer Service or drop off the parcel at any Air21, LBC, or 2GO branch—keeping your receipt and tracking number as proof. Returns are free within 30 days of delivery (T&Cs apply). However, please note that swimwear, lingerie, underwear, and beauty products are not eligible for return due to hygiene reasons.

Exchanges are typically available for the same item in a different size or color, and are limited to products from the main catalog (non-Marketplace items). If the requested exchange item is unavailable, a refund will be issued instead. You’ll receive email notifications when your parcel is received and when your refund (typically as store credit to your My Wallet) or exchange has been processed.

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