Korean Makeup Brand - Clio

Clio is the Korean makeup brand for anyone who believes a good face should look effortless, even when the routine behind it is anything but. Known for its high-performance formulas and sharp, trend-aware colour stories, the brand has built a reputation around the essentials that make the biggest difference: clean base makeup, precise eyeliner and lip colours with staying power. From its cult Kill Lash mascara to its polished cushion foundations and easy-to-wear palettes, Clio delivers the kind of reliable, camera-ready finish that earns a permanent place in the grooming cabinet.

Clio’s Origin & History

Founded in Seoul in 1993 by Han Hyun-oak, CLIO Professional arrived with a clear mission: bring the precision of professional makeup artistry into the hands of everyday users. As South Korea’s first dedicated colour cosmetics brand, it built its reputation on high-impact pigment, reliable wear and products that make a polished finish feel considerably less complicated.

Over the years, Clio has grown from a makeup specialist into a full beauty ecosystem. It launched the playful lip-focused brand Peripera in 2005, followed by natural skincare label Goodal in 2011, before opening Club CLIO stores that brought its growing portfolio under one roof. By the 2020s, the brand had become a global K-beauty fixture, helped along by viral products, innovative cushions and high-profile K-pop ambassadors.

At its core, Clio remains all about performance. The Kill Cover range is built for high-coverage base makeup that still looks sharp under unforgiving lighting, while Kill Lash mascaras and waterproof pen liners are made for long days, late nights and anyone who has no interest in checking for smudges by lunchtime. With sister brands spanning skincare, hair care, lip tints and glitter makeup, Clio has moved well beyond the makeup bag—though its strongest work still starts there.

What Does Clio Offer?

What’s Popular At Clio In The Philippines?

Shop Clio Cosmetic Products At The Best Price Online At ZALORA Philippines

Clio proves that Korean beauty is not just about chasing the next viral trend—it is about mastering the details. From precise, high-impact eye products to complexion essentials that hold their own from first meeting to last call, the brand brings an editorial edge to everyday grooming. Consider it your shortcut to looking considered, not overdone: modern Korean beauty with just enough attitude.

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