Fenty Beauty
Fenty Beauty is what happens when a celebrity brand actually does the work. Launched by Rihanna, it arrived with a clear mission—make makeup that serves everyone—and backed it up with shade ranges that changed industry standards overnight. The vibe is modern, high-performance, and built for real life: products that blend fast, wear well, and photograph like you’ve got a professional lighting setup following you around.
From complexion essentials to glossy lips and glow-forward finishes, Fenty Beauty is designed for shoppers who want choice without the overwhelm and impact without the learning curve. Consider it beauty that’s equal parts inclusive and editorial—easy to wear, hard to ignore.
About Fenty Beauty
Fenty Beauty is the rare celebrity brand that didn’t just enter the chat—it changed the rules. Founded by Rihanna in 2017, it sparked the so-called “Fenty Effect” by launching with an industry-shifting 40 foundation shades (now expanded to 50+), putting inclusivity front and center and forcing everyone else to catch up. The result is a brand identity built on high-performance formulas, trend-ready finishes, and a very simple promise: Beauty for All, without the “good luck finding your shade” energy.
Behind the scenes, Fenty Beauty is a 50/50 joint venture between Rihanna and LVMH (via Kendo), combining pop-cultural gravity with serious luxury-industry infrastructure. Shopping-wise, the brand is best known for complexion staples like Pro Filt’r Soft Matte Foundation and Eaze Drop Skin Tint, lip icons like Gloss Bomb and Stunna Lip Paint, plus glow and cheek favorites like Killawatt Highlighter and Cheeks Out Cream Blush; it’s also expanded into Fenty Skin (think Fat Water and Hydra Vizor SPF) and Fenty Hair for a full head-to-toe routine.
Shop Fenty Beauty by Category
| Category | Popular Products | Key Features | Price Range (PHP) |
|---|---|---|---|
| Face | Pro Filt’r Soft Matte; Eaze Drop Skin Tint | 50+ shade range; sweat-resistant formulas designed for high humidity | ₱2,350 – ₱3,100 |
| Lips | Gloss Bomb; Gloss Bomb Stix | Universal gloss standard; Stix hybrid offers long hydration with high shine | ₱1,400 – ₱2,100 |
| Cheek | Cheeks Out Cream Blush; Diamond Bomb | Melt-into-skin textures; “wet-look” sparkle highlighters | ₱1,800 – ₱3,200 |
| Eyes | Hella Thicc Mascara; Flyliner | Ultra-pigmented, long-wear formulas that resist smudging in heat | ₱1,400 – ₱2,200 |
| Fenty Skin | Fat Water; Hydra Vizor SPF 30 | Multi-tasking skincare (e.g., toner-serum hybrids) for simpler routines | ₱1,500 – ₱3,400 |
| Fenty Hair | The Homecurl; The Imposter Dry Shampoo | Hair-care as skin-care; designed for all hair textures | ₱2,300 – ₱3,500 |
| Fragrance | Fenty Eau de Parfum; Parfum Body Mist | “All middle notes” scent profile that wears differently on everyone | ₱4,000 – ₱10,500 |
Top Picks & Evergreen Notes (PH-Friendly)
| Category | Hero Item | Why It's Popular | Typical Price (PHP) | Notes |
|---|---|---|---|---|
| Face | Eaze Drop Skin Tint | Lightweight daily wear; blurs without feeling heavy | ~₱2,530 | Great for humid weather; easier than full foundation |
| Invisimatte (Setting Powder) | Refillable blotting powder for shine control | ~₱2,630 | Good for midday touch-ups | |
| Lips | Gloss Bomb Stix | High pigment + high shine; “solid gloss” format | ~₱1,880 | Breakout product; easy to reapply |
| Gloss Bomb Universal (Fenty Glow) | Iconic everyday nude shade | ~₱1,740 | Popular shade for many Filipina skin tones | |
| Fenty Skin | Fat Water | Toner-serum hybrid; pores + dark spot focus | ~₱2,100 | Easy “one step” add-in after cleansing |
| Hydra Vizor SPF 30 | Moisturizer + sunscreen; no white cast | ~₱3,400 | Works well across deeper skin tones | |
| Fenty Hair | The Imposter | Refreshes hair without a visible white-powder look | ~₱2,400 | Volumizing dry shampoo powder |
Popular Fenty Beauty Products
| Pillar | Product | Why It's Popular | Key Notes / Features | Typical Price (PHP) |
|---|---|---|---|---|
| Makeup (Top Sellers) | Gloss Bomb Universal Lip Luminizer | Gold standard gloss; non-sticky; iconic scent | Peach + vanilla scent; trending shades: Fenty Glow (universal rose nude), Glass Slipper (clear) | ~₱1,740 |
| Eaze Drop Blurring Skin Tint | Top daily base; performs well in humidity | Light-to-medium coverage; blurs pores; holds up to sweat | ~₱2,530 | |
| Gloss Bomb Stix | Viral “lipstick + gloss” hybrid | High pigment with explosive shine; easy reapplication | ~₱1,880 | |
| Diamond Bomb All-Over Diamond Veil | Signature “wet-look” sparkle | Jelly-powder formula; looks like real diamonds (no powdery base) | ~₱2,950 | |
| Fenty Skin | Fat Water (Pore-Refining Toner Serum) | Multitasking toner + serum step; PH-friendly oil control | Witch hazel for oil control; niacinamide for dark spots; thicker “essence-like” texture | ~₱2,100 |
| Hydra Vizor Invisible Moisturizer SPF 30 | Moisturizer + sunscreen + primer in one | Zero white cast on any skin tone; makeup-friendly base | ~₱3,400 | |
| Butta Drop Whipped Oil Body Cream | Cult-favorite rich body cream (incl. shimmer version) | Thick whipped texture; “Fenty Fresh” shimmer option; refills available | ~₱2,666 | |
| Fenty Hair | The Imposter Invisi-Boost Dry Shampoo | Oil-absorbing + volumizing; ideal for tropical weather | Refreshes hair without white/chalky residue | (Varies by retailer) |
| The Homecurl Curl-Defining Cream | Definition without “crunch” | Designed for wavy/curly/coily hair types | (Varies by retailer) |
Quick Comparison: Fenty Base Products
| Product | Coverage | Best For | Finish |
|---|---|---|---|
| Pro Filt'r Soft Matte | Full | Oily skin / events | Flat matte |
| Eaze Drop Tint | Sheer-medium | Daily use / humidity | Natural / blurred |
| Soft'Lit Luminous | Medium | Dry skin / glow | Radiant |
Shop Fenty Beauty At The Best Price Online At ZALORA Philippines
Fenty Beauty is the kind of brand that earns its hype: inclusive shade ranges, high-performance formulas, and products that make impact feel effortless—whether you’re going full beat or keeping it clean and glossy. It’s built for real faces in real life, with the confidence and ease Rihanna does best, so you can shop smarter, match better, and leave the mirror looking like you meant it.
And where else better to buy the latest designs than at ZALORA Philippines? As the leading online fashion destination in Asia, ZALORA has endless style possibilities thanks to an ever-expanding range of clothes, shoes, bags, accessories, and more. We'll deliver it right to your doorstep with free shipping (T&C applies) and the convenient option of Cash on Delivery. Not sure about the sizing? You may return the item with our 30 days-free return policy. Purchase now and get the best deals, discounts, promos, and voucher codes for the latest clothing, shoes, bags, and accessories only here at ZALORA Philippines.
Are Items Sold On ZALORA Original?
Yes, items sold on ZALORA are 100% authentic and original products from brands. ZALORA is an authorized retailer for all the brands available on their platform. They work directly with both luxury designer labels and popular high-street brands to bring genuine products to consumers in the Philippines. They follow stringent procurement processes directly from brand suppliers and vendors to verify the authenticity of items they list for sale on their e-commerce site. Buyers can shop with full confidence knowing the sneakers, clothes, bags, and accessories displayed on ZALORA abide by respective brands' quality standards and are covered by manufacturing defect warranties. Shopping policies also guarantee buyers can return items suspected to be inauthentic for a full refund. Ultimately, ZALORA strives to provide a trusted, transparent online shopping experience where customers access true original products from fashion’s biggest names.
Fenty Beauty at ZALORA Philippines - FAQs
- Does Rihanna still own Fenty Beauty?
- Yes, Fenty Beauty is structured as a joint venture, with Rihanna holding 50% and LVMH (via Kendo) holding the other 50%.
- Why the name 'Fenty'?
- Fenty' comes from Rihanna’s legal surname, Robyn Rihanna Fenty, and it signals founder-led ownership rather than a typical celebrity licensing deal.
- What are the main Fenty brands?
- The core pillars are Fenty Beauty (makeup), Fenty Skin (skincare), Fenty Hair, and Fenty Fragrance.
- Why did she close Fenty?
- The one that closed was Fenty Maison (the luxury fashion house under LVMH), which was paused/closed in 2021 so the focus could shift to stronger, more scalable categories like beauty and lingerie.
- Is Fenty Beauty a high-end brand?
- Fenty Beauty is generally considered prestige beauty, meaning it’s priced above drugstore brands but below ultra-luxury beauty houses.
- Is it available in the Philippines?
- Yes, you can buy Fenty Beauty in the Philippines through Sephora Philippines and, depending on stock, through trusted e-commerce platforms like Zalora Philippines.