Fresh - Skincare Brand
Fresh is skincare for people who like their routine to feel less like a science project and more like a small daily luxury. Known for its sensorial textures and naturally inspired ingredients, the brand blends botanical extracts, nourishing oils, and skin-comforting formulas into products that are easy to slot into real life—whether you’re a minimalist cleanser-and-moisturizer type or the kind of person with a shelf that has its own zip code. From hydration heroes to gentle cleansers and glow-boosting masks, Fresh is all about soft, healthy-looking skin with that “well-rested” finish. If you want skincare that feels indulgent but still does the job—think spa energy, everyday practicality—Fresh is a very good place to start.
About Fresh
Fresh is the kind of luxury skincare brand that doesn’t just want your skin to look good—it wants the whole ritual to feel good, too. Founded in 1991 in Boston by Lev Glazman and Alina Roytberg (Russian and Ukrainian immigrants with serious apothecary energy), it began as a small operation selling hand-wrapped soaps. Fast-forward a few decades and Fresh is now a global heavyweight under LVMH (Louis Vuitton Moët Hennessy)—which is basically the skincare equivalent of being signed by the best label in the business.
At the heart of Fresh is a “sensorial” philosophy: beauty as a sixth sense, not a chemistry exam. The brand is famous for fusing natural hero ingredients—think sugar, soy, tea, and rose—with modern science, refining time-tested staples into formulas that perform like they’ve got something to prove. Textures lean indulgent (often described as jam-like or buttery), and the scents are designed to feel borderline therapeutic, like your bathroom briefly turned into a boutique spa with better lighting and fewer whalesong playlists.
Fresh also positions itself as “clean beauty,” but not in the unrealistic, everything-must-be-from-a-meadow sense: it uses safe synthetics when needed for stability and performance. The brand is cruelty-free, but it doesn’t carry Leaping Bunny certification in all regions, largely because it sells in mainland China.
Shop Fresh Skincare By Category
| Navigation | Category / Collection | Purpose / Main Goal | Star Products / Examples | Estimated Price Tier (PHP) |
|---|---|---|---|---|
| Shop by Step (Routine) | Cleansers & Exfoliants | Cleansing + gentle exfoliation | Soy Face Cleanser; Sugar Strawberry Exfoliating Face Wash | Cleansers (Full Size): ₱2,300 – ₱2,800 |
| Toners & Essences | Prep / hydration / treatment boost | Rose Deep Hydration Toner; Kombucha Facial Treatment Essence | Toners/Essences: ₱2,100 – ₱4,500 | |
| Serums & Face Oils | Targeted treatment | Tea Elixir Skin Resilience Serum; Oil-Infused Serum | (Varies by serum/oil) | |
| Moisturizers | Seal hydration; balance skin barrier | Gel-creams to ultra-rich Crème Ancienne | Moisturizers: ₱3,500 – ₱6,000 Crème Ancienne: ₱12,000+ |
|
| Masks | Quick results / overnight repair / “flash” treatments | Black Tea Instant Perfecting Mask; overnight & 5-minute masks | Masks: ₱3,500 – ₱6,000 | |
| Eye Care | Dark circles, puffiness, fine lines | Black Tea Age-Delay Eye Concentrate | (Varies by product) | |
| Lip Care | Nourish, tint, smooth, protect | Sugar Lip Treatments (balms, tints, scrubs) | Lip Treatments: ₱1,400 – ₱1,800 | |
| Shop by Collection (Ingredients) | Rose | Deep hydration | Rose Deep Hydration Face Cream | Moisturizers: ₱3,500 – ₱6,000 |
| Black Tea | Firming & anti-aging | Black Tea Overnight Mask | Masks: ₱3,500 – ₱6,000 | |
| Soy | Gentle cleansing | Soy Face Cleanser | Cleansers (Full Size): ₱2,300 – ₱2,800 | |
| Kombucha | Antipollution & glow | Kombucha Treatment Essence | Toners/Essences: ₱2,100 – ₱4,500 | |
| Lotus | First signs of aging | Lotus Youth Preserve Dream Cream | Moisturizers: ₱3,500 – ₱6,000 | |
| Sugar | Smoothing & lip care | Sugar Lip Treatment SPF 15 | Lip Treatments: ₱1,400 – ₱1,800 | |
| Umbrian Clay | Purifying & pores | Umbrian Clay Purifying Mask | Masks: ₱3,500 – ₱6,000 | |
| Vitamin Nectar | Brightening & vitality | Vitamin Nectar Glow Face Mask | Masks: ₱3,500 – ₱6,000 | |
| Crème Ancienne | Repair & luxury | Crème Ancienne Ultimate Soft Cream | Crème Ancienne: ₱12,000+ | |
| Beyond Skincare | Body Care | Full-body cleansing, exfoliation, hydration | Hesperides Grapefruit; Brown Sugar (scrubs, lotions, bath gels) | (Varies by product) |
| Fragrances | Artisanal scents | Sake; Sugar Lemon; Fresh Life | (Varies by product) | |
| Gifting | Value sets / minis / bundles | Mini sets; holiday bundles (often 20–30% value saving) | (Varies by set) |
Icons Of Fresh
| Category | Product | Best For | Key Features | Price (PHP) |
|---|---|---|---|---|
| Top-Selling Fresh Products (Philippines) | Soy Face Cleanser | All skin types / sensitivity | pH-balanced, non-stripping gel cleanser; cucumber scent; very gentle; removes makeup (even waterproof mascara); soy proteins help maintain skin elasticity | ₱1,827 (150ml on sale) ₱2,300 – ₱2,700 (Standard retail) |
| Rose Deep Hydration Facial Toner | Dryness & large pores | Alcohol-free; real rose petals; hyaluronic acid + rose fruit extract to hydrate and refine the look of pores | ₱1,700 (100ml) ₱2,800 – ₱2,950 (250ml) ₱3,890 (400ml) |
|
| Kombucha Antioxidant Facial Treatment Essence | Glow & pollution protection | “Liquid gold” essence; helps protect against indoor/outdoor pollution + digital blue light; boosts luminosity and smoothness | ₱2,130 (50ml) ₱5,400 – ₱5,700 (150ml) ₱8,320 (250ml) |
|
| Sugar Lip Treatment (Original & Tinted) | Chapped lips / natural tint | Giftable buttery lip balm; 24-hour hydration; sugar + plant-based fruit oils (e.g., cranberry seed oil); clear and sheer-to-buildable tints | ₱1,520 – ₱1,650 (Standard) ₱1,150 (Mini/Scrub) |
|
| Black Tea Firming Overnight Mask | Lifting & night repair | “Corset for the face”; velvety whipped mask; supports skin’s natural nighttime recovery to firm and redefine facial contours | ₱6,930 (Full size) | |
| Pro Tip | Soy & Rose Sets | First-time users / trial sizes | Often bundles travel sizes of the Soy cleanser + Rose toner | ~₱1,600 – ₱2,200 (varies by retailer/promo) |
Shop Fresh Skincare At The Best Price Online At ZALORA Philippines
Fresh is skincare for people who want results, but also want the routine to feel like a small daily flex—textures you’ll actually look forward to, scents that make your bathroom feel more expensive, and formulas built around iconic ingredients like soy, rose, and black tea with the science to back them up. Whether you’re starting simple with a gentle cleanser, chasing that hydrated glow with rose, or going full overnight firming mode, Fresh delivers a kind of polished, sensorial luxury that’s easy to love and even easier to keep in rotation.
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Fresh at ZALORA Philippines - FAQs
- What is Fresh?
- Fresh is a luxury skincare brand known for its sensorial formulas—products designed to work well while also smelling, feeling, and looking indulgent.
- Who founded Fresh?
- Fresh was founded in 1991 in Boston by Lev Glazman and Alina Roytberg, who started with an apothecary-style concept and hand-wrapped soaps.
- Who owns Fresh?
- Fresh is owned by LVMH (Louis Vuitton Moët Hennessy), the French luxury group behind multiple global luxury brands.
- What is Fresh known for?
- Fresh is known for combining natural-inspired hero ingredients (like soy, rose, black tea, kombucha, sugar) with modern science, plus signature textures and spa-like scents.
- What are the best-selling Fresh products?
- Some of Fresh’s most iconic products include the Soy Face Cleanser, Rose Deep Hydration Toner, Rose Face Mask, and Kombucha Antioxidant Essence.
- What is the Fresh Soy Face Cleanser good for?
- It’s known for being very gentle and for removing everyday makeup without leaving skin feeling tight, making it popular for many skin types, including those who prefer mild cleansers.