&honey
&honey brings a little more ritual to the everyday hair wash. Known for its honey-inspired formulas, glossy finishes and beautifully designed bottles, the Japanese haircare brand makes hydration feel less like maintenance and more like a considered part of your routine. From shampoo and conditioner to nourishing hair oils, &honey is made for strands that want softness, shine and a touch of sweetness.
&honey’s Origin & History
Created by Japanese beauty company ViCREA, &honey launched in 2017–2018 with a clear point of difference: instead of treating cleansing as the main event, it made moisture retention the priority. Its signature formulas combine Manuka, acacia and Japanese honey with ingredients such as argan oil, royal jelly, propolis and hyaluronic acid, helping turn a basic hair wash into something more nourishing.
The brand’s appeal is as much visual as it is functional. Its hexagonal, honey-jar-inspired bottles and lingering floral scents give each step—from Shampoo 1.0 to Hair Oil 3.0—a sense of occasion. After the Deep Moist range became a bestseller in Japan, &honey expanded into targeted lines for frizz, fine hair, severe damage and scalp care.
Social media and J-beauty culture then carried the brand far beyond Japan. Today, &honey’s moisture-focused approach extends beyond haircare into cleansing, bodycare and limited-edition collaborations, making it a global beauty favourite with a distinctly sweet point of view.
What Does &honey Offer?
| Catalog Category | Product Line / Routine Step | Product Type | Key Features / Suitable For |
|---|---|---|---|
| Hair Care by Routine Step / Product Format | Step 1.0 | Shampoo | Sulfate-free, honey-infused cleansers that cleanse the hair and scalp without stripping moisture |
| Step 1.5 | Hair Pack / Mask | Intensive pre-conditioner treatments for deeply damaged or dehydrated hair, applied after shampooing | |
| Step 2.0 | Hair Treatment / Conditioner | Rich cream conditioners that help seal the cuticle, smooth texture and detangle hair | |
| Step 3.0 | Hair Oil & Leave-In Serums | Lightweight hair oils and leave-in milks that lock in hydration, add shine and offer heat-styling protection | |
| Step 4.0 | Styling & Finishing / Matomake Stick | Portable mascara-style wand sticks for taming flyaways, baby hairs and bangs while on the go | |
| Hair Care by Targeted Hair Concern Line | Deep Moist Line Gold / Yellow |
Hydrating hair care | The flagship range for intense moisture; suited to dry, coarse or thick hair |
| Melty Moist Repair Line Pink |
Heat-repair hair care | Helps tame frizzy, wavy and unmanageable hair | |
| Milky Precious EX Repair Line Red / Dark Pink |
Intensive repair hair care | Heavy-duty protein and ceramide repair for bleached, dyed or severely chemically damaged hair | |
| Pixie Moist Silky Line Pastel Yellow / Gold |
Lightweight smoothing hair care | Designed for fine, thin or tangle-prone hair that needs silky smoothness without added weight | |
| Herb Smooth / Fleur Line Green / Blue |
Scalp care and lightweight hair care | Refreshing formulas that support scalp care, volume and airy freshness for oily or flat hair | |
| Color Control & Repair Line | Color-maintenance hair care | Purple and color-depositing shampoos and oils that help neutralize brassiness in bleached, blonde or color-treated hair | |
| Skincare, Body Care & Accessories | &honey Cleansing | Cleansing balms, cleansing oils and foaming face washes | Honey-infused facial cleansing products designed to remove makeup and impurities while helping retain moisture |
| Body Care | Body washes, body creams or milks, and hand creams | Hydrating products for everyday body and hand care | |
| Seasonal & Collaboration Accessories | Limited-edition gift sets, travel-sized sachets and special-design bottles | Includes seasonal and character or floral collaborations, such as Sakura and Winnie the Pooh releases |
What’s Popular At &honey In The Philippines?
| Product | Price Range (PHP) | What It Is | Why It Is Popular in the Philippines | How to Use |
|---|---|---|---|---|
| &honey Deep Moist Shampoo 1.0 440ml |
₱800–₱1,100 | Step 1.0 hydrating shampoo with a 14% moisture-retention formula featuring New Zealand Manuka, Hungarian Acacia and Japanese raw honeys | Creates a rich, non-stripping lather that cleanses the scalp while providing intense hydration for dry, coarse or thick hair without feeling heavy | Thoroughly wet the hair and scalp with lukewarm water. Dispense 1–2 pumps, lather between the hands and massage into the scalp. Rinse thoroughly. |
| &honey Melty Moist Repair Hair Oil 3.0 100ml |
₱950–₱1,200 | Step 3.0 leave-in hair oil formulated with rose honey and heat-repairing ingredients to smooth waves, swelling and frizz | Well suited to tropical climates because it coats the hair cuticle to help block humidity, keeping frizzy or unmanageable hair smooth, glossy and straighter throughout the day | Apply 1 pump to towel-dried, damp hair. Warm between the palms and work through the mid-lengths and ends, focusing on dry areas. Avoid the scalp. It may also be applied lightly to dry hair for additional humidity protection. |
| &honey Pixie Moist Silky Hair Oil 3.0 100ml |
₱950–₱1,200 | Ultra-lightweight Step 3.0 leave-in hair oil designed for fine, thin or easily tangled hair | Provides a silky, weightless finish that detangles strands and adds shine without making fine hair look flat or oily | Start with ½–1 pump on damp or dry hair. Apply from the ends upward, comb through with the fingers to detangle, then style as usual. |
| &honey Matomake Stick 4.0 9g |
₱650–₱900 | Portable mascara-wand styling gel stick for quick hair touch-ups | Convenient for daily commuting because it tames baby hairs, flyaways and unruly bangs caused by wind and sweat without leaving the hair stiff or crunchy | Lightly brush over flyaways, baby hairs or bangs using short, gentle strokes. Sweep in the direction of the hair flow to set the strands in place. |
| &honey Deep Moist Hair Oil 3.0 100ml |
₱950–₱1,200 | Flagship Step 3.0 leave-in oil for deeply dehydrated, coarse or heat-damaged hair | Creates a high-shine “glass hair” effect and leaves a lasting Damask Rose honey scent that can function like a hair perfume | Apply 1–2 pumps to towel-dried or dry hair, concentrating on split ends and damaged areas. It can also be applied before blow-drying as a heat-styling buffer. |
Shop &honey Hair Care Products At The Best Price Online At ZALORA Philippines
Hair that feels softer, looks glossier and smells quietly addictive: &honey brings a more indulgent edge to everyday haircare. Its moisture-led formulas and honey-inspired aesthetic make each wash feel less like routine maintenance and more like a small upgrade to the day.
And where else better to buy the latest products than at ZALORA Philippines? As the leading online fashion destination in Asia, ZALORA has endless style possibilities thanks to an ever-expanding range of clothes, shoes, bags, accessories, and more. We'll deliver it right to your doorstep with free shipping (T&C applies) and the convenient option of Cash on Delivery. Not sure about the sizing? You may return the item with our 30 days-free return policy. Purchase now and get the best deals, discounts, promos, and voucher codes for the latest clothing, shoes, bags, and accessories only here at ZALORA Philippines.
Are Items Sold On ZALORA Original?
Yes, items sold on ZALORA are 100% authentic and original products from brands. ZALORA is an authorized retailer for all the brands available on their platform. They work directly with both luxury designer labels and popular high-street brands to bring genuine products to consumers in the Philippines. They follow stringent procurement processes directly from brand suppliers and vendors to verify the authenticity of items they list for sale on their e-commerce site. Buyers can shop with full confidence knowing the sneakers, clothes, bags, and accessories displayed on ZALORA abide by respective brands' quality standards and are covered by manufacturing defect warranties. Shopping policies also guarantee buyers can return items suspected to be inauthentic for a full refund. Ultimately, ZALORA strives to provide a trusted, transparent online shopping experience where customers access true original products from fashion’s biggest names.
&honey at ZALORA Philippines - FAQs
- What hair type is &honey best for?
- &honey is best suited to dry, coarse, frizzy, wavy or chemically damaged hair that needs moisture, softness and humidity protection.
- Is &honey good for oily hair?
- The Deep Moist line may feel too heavy for oily scalps, but lighter options such as Pixie Moist Silky, Herb Smooth and Fleur can provide hydration without weighing down fine or oily hair.
- Is &honey shampoo good for hair loss?
- No. &honey focuses on hydration and damage repair rather than treating hair loss, as it does not contain active anti-hair-loss ingredients.
- Is &honey or Tsubaki better?
- Tsubaki is ideal for a sleek, high-gloss finish on straight or normal hair, while &honey is better suited to thick, frizzy or dehydrated hair.
- How much does &honey shampoo cost in Japan?
- A 440ml bottle typically costs around ¥1,540, while refill pouches cost approximately ¥1,100.
- How much does &honey hair oil cost in Japan?
- A 100ml bottle of &honey hair oil typically retails for around ¥1,540.