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Kérastase

Kérastase is the haircare brand for people who believe shampoo should do more than simply clean. Born in Paris in 1964, it turned the salon ritual into something sharper, more precise, and considerably more indulgent, treating hair not as an afterthought but as part of the overall architecture of personal style. Its appeal lies in that distinctly French balance of science and sensoriality: formulas designed for specific concerns, textures that feel luxurious in the hand, and results that make a good hair day feel less accidental. Whether it is repairing damage, adding shine, calming frizz, or giving thinning hair a more confident finish, Kérastase has built its name on making haircare feel like skincare with better lighting.

About Kérastase

Kérastase has always treated haircare as something more exacting than a quick rinse and repeat. Founded in Paris in 1964 by François Dalle, then CEO of L’Oréal, the brand was built around a radical idea for its time: hair should be diagnosed, prescribed for, and treated with the same seriousness as skin. Before Kérastase, most hair products were designed simply to clean. Kérastase introduced the salon-first model, where stylists assessed the condition of the scalp and hair before recommending a tailored routine. It also helped popularize the now-familiar ritual of cleansing, treating, and priming, along with innovations such as the hair mask.

Through the 1970s and 1980s, as perms, bleaching, and heat styling became part of mainstream beauty culture, Kérastase shifted its attention to repair and nourishment. Its Bain Divalent, launched in 1974, addressed the very modern problem of oily roots and dry ends, while the Nutritive line and Masquintense became signatures for deeply dry, overworked hair. By the 1990s and 2000s, the brand moved further into active ingredients and scalp-focused science, using innovations such as Aminexil for thinning hair and building a cult following with frizz-control formulas like Oleo-Relax.

In the modern beauty landscape, Kérastase sits comfortably in the prestige category. Lines such as Chronologiste brought a more luxurious, almost skincare-like language to hair and scalp care, while Elixir Ultime turned hair oil into a polished finishing step rather than a heavy afterthought. More recently, the brand has leaned into sustainability, refillable packaging, scalp health, anti-dandruff care, hair fall solutions, and high-tech repair ranges such as Chroma Absolu and Première. Its strength is not just in the formulas, but in the promise of precision: whether the concern is damage, color care, thinning, frizz, or shine, Kérastase makes haircare feel considered, elevated, and very much worth the extra step.

Shop Kérastase by Category

Section Category Range Name Primary Benefit Details
Core Hair Care Ranges Hair Fall & Weakness Genesis / Genesis Homme Reduces hair fall due to breakage and strengthens the fiber Designed for weakened hair that is prone to breakage, with options for both women and men.
Damaged / Over-processed Première / Résistance Repairs calcium buildup and rebuilds internal hair bonds Best suited for hair that has been damaged by coloring, bleaching, heat styling, or chemical treatments.
Dry & Sensitized Nutritive Deeply nourishes with plant-based proteins and Niacinamide Targets dry, sensitized hair that needs softness, hydration, and improved manageability.
Color Protection Chroma Absolu Prevents color fading and reduces frizz in dyed hair Created for color-treated hair that needs shine, smoothness, and longer-lasting color vibrancy.
Blonde & Bleached Blond Absolu Neutralizes brassiness and hydrates lightened hair Best for blonde, bleached, highlighted, or grey hair that needs tone correction and moisture.
Dull / All Hair Types Elixir Ultime Infuses hair with precious oils for maximum shine A shine-focused range designed to make hair look smoother, glossier, and more polished.
Anti-Aging Chronologiste Revitalizes the scalp and hair from signs of aging Positioned as a premium rejuvenating range for both scalp and hair fiber.
Thinning / Density Densifique Increases hair density and strengthens thinning strands Designed for hair that looks sparse, weak, or lacking in volume and fullness.

Section Category Product / Range Best For Details
Specialized Treatments & Scalp Care Scalp Health Spécifique, Symbiose, Bain Divalent, and Bain Dermo-Calm Dandruff, oily roots, and sensitive scalps Kérastase treats the scalp like skin, with targeted solutions for dandruff, oil balance, and scalp sensitivity.
Oils & Serums Elixir Ultime L’Huile Originale and 8H Magic Night Serum Shine, nourishment, and overnight hydration Elixir Ultime L’Huile Originale is noted as refillable, while 8H Magic Night Serum hydrates hair while you sleep.
Sun Protection Soleil UV, salt, and chlorine protection The Soleil range is especially relevant during the Philippine summer for protecting hair from sun exposure, seawater, and pool water.

Section Category Product Type Best For Details
Professional Styling & Priming Thermiques Heat protectants Pre-styling protection Each range has its own heat-protecting product, such as Ciment Thermique for damage and Nectar Thermique for dryness.
Fusio-Dose Salon-exclusive custom treatment Instant personalized hair transformation A stylist mixes a Concentré with a Booster to create a customized in-salon treatment based on the client’s hair concern.

Section Product Type Estimated PHP Price Key Feature Details
Pricing Guide: Philippines Shampoo / Bain ₱1,850 – ₱2,300 Highly concentrated formula
Conditioner / Fondant ₱2,100 – ₱2,600 Lightweight detangling and strength Designed to soften and smooth hair without making it feel too heavy.
Hair Mask / Masque ₱3,200 – ₱4,500 Deep treatment Recommended as a weekly or twice-weekly treatment depending on the hair concern.
Serums / Oils ₱3,500 – ₱4,800 Refillable Elixir Ultime glass bottle Positioned as a prestige finishing and treatment step for shine, nourishment, and smoothness.

What’s Popular At Kérastase?

Section Product Estimated PHP Price Best For Details
The Best-Sellers Genesis Serum Anti-Chute Fortifiant ₱4,150 – ₱4,600 Hair fall from stress, humidity, heat, and breakage This daily scalp serum is popular among Filipinos dealing with hair fall caused by stress or climate-induced breakage.
Elixir Ultime L’Huile Originale ₱1,750 for 30ml / ₱5,400 for refillable 75ml Frizz control and shine in Manila humidity A must-have finishing oil for humid weather. It provides 96-hour frizz control and a high-shine finish without feeling greasy in the heat.
8H Magic Night Serum ₱3,800 – ₱4,800 Overnight hydration and easier morning styling Popular for its skincare-for-hair approach. It is designed for people who want to wake up with softer, more hydrated hair without needing to style heavily in the morning.

Section Product Name Concern Key Benefit Details
Most Popular Shampoos / Bains Genesis Bain Hydra-Fortifiant Hair Fall Best for oily roots and fine hair One of the most popular shampoo choices for the Philippine climate because it targets hair fall while staying suitable for lighter, oil-prone hair types.
Specifique Argile Équilibrante Oily Scalp Cleansing clay detox for the scalp A trending option for those who want a scalp reset, especially when dealing with oil buildup from heat, sweat, and humidity.
Première Decalcifying Shampoo Damage Targets calcium buildup from hard water Positioned as a new viral favorite because it addresses hard-water-related damage, a common concern in local subdivisions.
Bain Fluidealiste Frizzy Hair Sulfate-free option for unruly or keratin-treated hair A go-to shampoo for those who want smoother hair while maintaining treatments such as keratin services.

Section Product / Ritual Estimated PHP Price Best For Details
Trending Treatments & Masks Chroma Absolu Masque Chroma Filler ₱4,100 Color-treated hair, balayage, and AirTouch coloring A top choice for customers who frequent high-end salons for color services. It helps fill the hair fiber and supports longer-lasting color vibrancy.
Resistance Masque Thérapiste ₱4,000 – ₱7,000 Extremely over-processed hair Known as a surgery-for-hair style treatment, this mask is popular for hair damaged by bleaching, perming, or repeated chemical services.
Symbiose Anti-Dandruff Ritual ₱7,200 for full set Prestige scalp care and dandruff concerns A standout for customers who want to treat scalp issues without the medicinal smell often associated with drugstore anti-dandruff shampoos.

Shop Kérastase At The Best Price Online At ZALORA Philippines

Kérastase endures because it makes haircare feel less like maintenance and more like a well-edited ritual. A Kérastase shampoo sets the tone with precision, a Kérastase hair serum brings control where it is needed, and a Kérastase hair oil adds that final, expensive-looking finish without shouting for attention. The result is a brand that understands modern beauty at its best: practical, polished, and quietly indulgent, with products designed not just to clean or style the hair, but to make it look deliberately, unmistakably better.

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Kérastase at ZALORA Philippines - FAQs

What makes Kérastase so expensive?
Kérastase is expensive because it uses professional-grade formulas, patented research, and concentrated active ingredients designed to target specific scalp and hair concerns.
Is Olaplex or Kérastase better?
Olaplex is better for repairing broken hair bonds, especially after bleaching, while Kérastase is better for overall hair health, hydration, shine, and scalp care.
Is Kérastase better than L’Oréal?
Kérastase is the more premium brand under the L’Oréal Group, while L’Oréal Professionnel is better suited for reliable everyday salon care at a more accessible price.
What Kérastase does Kate Middleton use?
Kate Middleton has reportedly used the Bain Satin range for hydration and Discipline Oléo-Relax to help control frizz and add smoothness.
How do you pronounce Kérastase?
Kérastase is pronounced keh-rah-stahz, with a soft 'z' sound at the end.
Where is Kérastase made?
Most Kérastase products are manufactured in Burgos, Spain, which serves as the brand’s main global production hub.