POMELO FASHION FOR WOMEN
With an indisputable sense of style, Pomelo is a modern brand born in Asia with a global mindset: on-trend, online, on-the-go. Pomelo aims to offer women everywhere their best look to become the best version of themselves at an unparalleled price. With an ever-growing assortment, Pomelo's style range spans far and wide from beachwear to workwear, alongside even sportswear and day-to-day streetwear. From its design studios in Bangkok, to the doorsteps of millions around the world, you can now shop the latest styles on ZALORA PHILIPPINES.
About The Ordinary
The Ordinary is the beauty brand that made skincare stop speaking in perfume-counter poetry and start talking like a lab report. Launched in 2016 under DECIEM, the Toronto-based company founded by Brandon Truaxe in 2013, it arrived with a radically simple proposition: tell people exactly what is in the bottle, price it fairly, and let the ingredients do the seducing. Instead of vague promises about youth, glow, and miracle complexes, The Ordinary gave shoppers names like Niacinamide 10% + Zinc 1% and Retinol 0.5% in Squalane. It was clinical, minimalist, almost aggressively plain — and that was precisely the point.
What made The Ordinary disruptive was not just the formulas, but the honesty of the whole operation. By stripping away ornate packaging, fragrance, celebrity campaigns, and the usual luxury markup, the brand made high-performance skincare feel suddenly democratic. A serum that might once have been locked behind a department-store price tag could now be bought for around the cost of lunch. In doing so, The Ordinary helped create the age of the “skintellectual”: the consumer who reads ingredient lists, compares percentages, and knows that hyaluronic acid, retinol, and niacinamide are not exotic secrets but functional tools.
The brand’s rise was not without turbulence. In 2018, at the height of its cult status, Truaxe’s erratic public behavior and the attempted shutdown of DECIEM led to intervention from Estée Lauder, which was then a minority investor. Nicola Kilner, a co-founder of DECIEM, returned to steady the company, and Truaxe’s death in 2019 added a tragic note to one of beauty’s most extraordinary modern stories. Yet The Ordinary endured because its central idea was stronger than the chaos around it: effective skincare did not need to be mysterious, inflated, or dressed up in fantasy.
By the 2020s, The Ordinary had moved from internet obsession to global beauty institution, expanding through retailers such as Sephora and Ulta before Estée Lauder completed its full acquisition of DECIEM in 2024. Today, the brand has grown beyond facial serums into body care, hair care, and color cosmetics, but its power still lies in the same austere confidence that made it famous. The Ordinary changed beauty by making clarity desirable. It turned the ingredient list into the headline, the bathroom shelf into a small laboratory, and the modern skincare customer into someone far harder to fool.
STAY ON TREND WITH THEIR LATEST COLLECTIONS
Update your wardrobe with Pomelo's ever-growing assortment of the trendiest and stylish clothes in the market. Exude effortless style and always be on trend with their newest releases - from modern workwear like chic pant suits in pastels or bold colors, to beachwear and swimwear that come in the prettiest designs and colors. Their line is every modern fashion girl's dream closet. Browse their collection now to know what we're talking about!
Pomelo By Category
| Section | Category | Product Type | Examples / Styles | Price | Details / Recommendation |
|---|---|---|---|---|---|
| Clothing | The Core | Dresses | Mini, midi, and maxi dresses; slip dresses; polo dresses; wraparound dresses; shirt dresses; occasion gowns | ₱1,800 – ₱5,300 | Pomelo dresses cover both everyday and occasion dressing, from satin slip dresses and floral prints to beaded or ruffled gowns for weddings and events. |
| Tops | Blouses, crop tops, bodysuits, graphic tees, camisoles, and tanks | ₱950 – ₱3,500 | Tops are one of Pomelo’s most trend-driven categories, with options ranging from sheer organza blouses and ribbed knits to corset-style tops and collaboration-themed tees. | ||
| Bottoms | Trousers, denim, skirts, and shorts | ₱1,500 – ₱3,600 | This category includes high-waisted tailored pants, wide-leg slacks, cargo pants, straight-leg jeans, flared jeans, denim midi skirts, plaid mini skirts, pleated midis, and relaxed shorts. | ||
| Outerwear | Blazers, jackets, knitwear, and hoodies | ₱2,100 – ₱4,500 | Outerwear is a strong category for shoppers looking for layering pieces, especially oversized blazers, cropped blazers, denim jackets, tweed jackets, cardigans, sweater vests, and relaxed fleece hoodies. | ||
| Activewear | Leggings, biker shorts, sports bras, performance tops, zip-ups, and tanks | ₱1,200 – ₱2,800 | Pomelo activewear focuses on stylish workout staples, including high-compression leggings, biker shorts, light to high-impact sports bras, and moisture-wicking performance tops. | ||
| Modest Wear | Abayas, kaftans, and high-neck blouses | ₱2,000 – ₱4,200 | The modest wear selection includes modern abayas, streamlined kaftans, and long-sleeved high-neck blouses designed with minimal transparency. | ||
| Accessories & Shoes | Finishing Pieces | Footwear | Sandals, heels, sneakers, and boots | ₱1,500 – ₱3,800 | Pomelo footwear includes strappy flats, sliders, chunky platform sandals, mules, kitten heels, classic pumps, canvas low-tops, chunky sneakers, ankle boots, and seasonal Chelsea boots. |
| Bags | Shoulder bags, totes, and crossbody bags | ₱1,200 – ₱3,500 | The bag category covers 90s-style baguette bags, large canvas shoppers, structured faux-leather work totes, small camera bags, and quilted chain bags. | ||
| Jewelry & Extras | Jewelry, hair accessories, sunglasses, belts, and tech lanyards | ₱300 – ₱1,500 | This category includes hoop earrings, layered necklaces, chunky rings, claw clips, padded headbands, silk scrunchies, cat-eye sunglasses, leather belts, and tech lanyards. | ||
| Beauty & Lifestyle | Marketplace | Beauty | Makeup, skincare, lip tints, liquid blushes, eyeshadow palettes, sheet masks, sunscreens, and serums | ₱500 – ₱3,000 | Pomelo’s beauty marketplace includes popular regional and Asian beauty brands, with products such as Sunnies Face, 4U2, Beauty of Joseon, and COSRX. |
| Lifestyle | Stationery, home items, tech accessories, planners, stickers, desk organizers, candles, diffusers, vases, phone cases, and AirPods sleeves | ₱600 – ₱2,500 | The lifestyle section adds gifting and everyday-use items to the Pomelo catalog, including aesthetic stationery, home fragrance, desk accessories, and tech cases. | ||
| Collaborations | Special Drops | Limited Pieces | Themed apparel, character sweatshirts, logo dresses, patterned sets, custom buttons, zipper pulls, and embroidery patches | ₱1,800 – ₱5,500 | Pomelo collaborations often feature limited-edition apparel inspired by franchises such as Disney, Barbie, or Sailor Moon, with special details like custom hardware or embroidery patches. |
POMELO IS NOW AVAILABLE ON ZALORA PHILIPPINES
Shop Pomelo Fashion's latest collection on ZALORA. You can easily browse through different styles, colors, and sizes, choose and order your new favorites, and have them delivered straight to your house or office. You'll also enjoy other perks like free shipping over P1295, 30 days free returns, convenient payment methods like cash on delivery, and exclusive deals and discounts. Online shopping has never been easier!
Pomelo at ZALORA Philippines - FAQs
- Where is Pomelo from?
- Pomelo is a Thai fashion brand founded in Bangkok in 2013.
- Who owns Pomelo?
- Pomelo was co-founded by David Jou, who is also the CEO, and Casey Liang. Jou was previously a co-founder of Lazada Thailand.
- Is Pomelo fast fashion?
- Yes, Pomelo follows a fast-fashion model, but it positions itself as an on-trend, tech-first fashion platform with an omnichannel shopping experience.
- Is Pomelo sustainable?
- Pomelo has made sustainability part of its brand through its 'Purpose' line and 'Down to Earth' initiative, which focus on eco-friendly materials, reduced plastic use, and more responsible sourcing.
- What makes Pomelo unique?
- Pomelo is best known for its 'Tap. Try. Buy.' model, which lets shoppers order items online, try them at selected physical locations, and pay only for what they keep.
- Is Pomelo Best the same as Pomelo Fashion?
- No, Pomelo Best and Pomelo Fashion are different brands. Pomelo Best is often associated with bags and backpacks, while Pomelo Fashion is the Southeast Asian clothing platform.