Rare Beauty Philippines
Rare Beauty is the makeup brand that understands a modern face: you want skin to look like skin, color to look effortless, and the overall finish to feel more “well-rested” than heavily made up. Founded by Selena Gomez, it’s built a devoted following by making products that are easy to use, flattering in real life, and (crucially) hard to mess up—provided you don’t ignore the golden rule: start with less than you think you need.
Story Behind Selena Gomez’s Beauty Brand: Rare Beauty
Rare Beauty is what happens when a celebrity brand is built like an actual brand, not a side quest. Selena Gomez filed the trademark in February 2019, named it after her album Rare and its whole self-worth message, then formally announced it in February 2020, making it clear she’d been quietly working on it for years. When it launched on September 3, 2020, it didn’t arrive with a token edit and a vague “glow” promise—it went straight into Sephora and the brand site with a serious, inclusive foundation and concealer lineup of 48 shades, which is how you signal you’re here for the long run.
Then the products did what every beauty founder hopes for and few manage: they went viral for the right reasons. The Soft Pinch Liquid Blush became the hero in 2021–2022, a TikTok phenomenon that turned “a little goes a long way” into a global catchphrase, and the brand used that momentum to expand across major markets through 2022–2023. Rare Beauty also got credit for details that feel quietly radical, like its Made Accessible packaging with easy-grip caps designed for users with limited mobility, and for widening the world beyond makeup with the Find Comfort body collection in late 2023. By 2024 it was being valued at around $2 billion, with its mission kept intentionally front and center through the Rare Impact Fund, which pledged 1% of sales to youth mental health—proof that the brand’s core message isn’t just marketing copy, it’s part of the business model.
What Does Rare Beauty Have To Offer?
| Category | Product Type | Estimated Price Range (PHP) |
|---|---|---|
| Face | Foundation & Tinted Moisturizer | ₱2,100 – ₱2,400 |
| Concealer & Eye Brightener | ₱1,650 – ₱1,950 | |
| Primers & Setting Sprays | ₱1,100 (Mini) – ₱2,150 | |
| Setting Powders | ₱1,650 – ₱2,350 | |
| Cheek | Soft Pinch Liquid Blush (Full Size) | ₱1,810 – ₱1,950 |
| Liquid Blush (Mini Size) | ₱1,150 | |
| Bronzer & Contour Sticks | ₱2,100 – ₱2,250 | |
| Highlighters (Liquid/Powder) | ₱1,950 – ₱2,100 | |
| Lip | Soft Pinch Tinted Lip Oil | ₱1,750 – ₱1,850 |
| Lip Soufflé Matte Lip Cream | ₱1,450 – ₱1,650 | |
| Kind Words Matte Lipstick | ₱1,450 – ₱1,600 | |
| Eye | Perfect Strokes Mascara | ₱1,100 (Mini) – ₱1,750 |
| Brow Harmony (Gel/Pencil) | ₱1,350 – ₱1,650 | |
| Eyeshadow Palettes & Sticks | ₱1,600 – ₱2,300 | |
| Body & Wellness | Find Comfort Body Lotion | ₱1,900 – ₱2,100 |
| Find Comfort Hand Cream | ₱1,350 – ₱1,500 | |
| Stop & Soothe Aromatherapy Pen | ₱1,450 – ₱1,600 |
What’s Popular At Rare Beauty?
| Section | Category | Product Name | Key Features | Price (PHP Approx.) |
|---|---|---|---|---|
| Overview | Brand Context | - | Rare Beauty has several "cult-favorite" products that frequently go viral for high pigment, ease of use, and skin-like finishes. Below are popular products, their key features, and typical pricing in Philippine Pesos (PHP). | - |
| Cult-Favorite Products | Cheek | Soft Pinch Liquid Blush | Extremely pigmented ("one dot" for both cheeks); long-wearing (up to 12 hours); weightless; blends seamlessly. Available in Matte and Dewy finishes. | ₱1,810 (Full, 7.5ml) / ₱1,150 (Mini) |
| Lip | Soft Pinch Tinted Lip Oil | Starts as a cold jelly and transforms into a long-lasting tint; high-shine (non-sticky); leaves a stain after shine fades; very hydrating. | ₱1,750 – ₱1,850 | |
| Face (Bronzer) | Warm Wishes Effortless Bronzer Stick | "Liquid-like" cream texture that glides on without disturbing base makeup; water-resistant; does not cake or clog pores; beginner-friendly. | ₱2,100 – ₱2,150 | |
| Cheek / Highlight | Positive Light Silky Touch Highlighter | Powder that behaves like a liquid; "glass skin" effect without chunky glitter; talc-free; transfer-proof; water-resistant; smooth, reflective glow. | ₱2,050 | |
| Eye | Perfect Strokes Universal Volumizing Mascara | Designed for all lash types; weightless, buildable formula; lifts and lengthens without clumping; multi-length brush catches every lash. | ₱1,750 (Full) / ₱1,100 (Mini) | |
| Cheek | Soft Pinch Matte Bouncy Blush | "Bouncy" dough-like texture that melts into skin; sets to soft-focus matte finish; blurs the appearance of pores. | ₱1,950 |
Shop Rare Beauty At The Best Price Online At ZALORA Philippines
Rare Beauty sticks because it feels modern in the ways that actually matter: the formulas perform, the shade ranges and design choices are thought through, and the branding doesn’t ask you to chase an impossible version of yourself. It’s the kind of makeup that photographs well, wears well, and still feels human—backed by a mental health mission that isn’t bolted on as an afterthought. For a brand born from celebrity, that’s the real flex: it’s earned its place on the shelf.
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Are Items Sold On ZALORA Original?
Yes, items sold on ZALORA are 100% authentic and original products from brands. ZALORA is an authorized retailer for all the brands available on their platform. They work directly with both luxury designer labels and popular high-street brands to bring genuine products to consumers in the Philippines. They follow stringent procurement processes directly from brand suppliers and vendors to verify the authenticity of items they list for sale on their e-commerce site. Buyers can shop with full confidence knowing the sneakers, clothes, bags, and accessories displayed on ZALORA abide by respective brands' quality standards and are covered by manufacturing defect warranties. Shopping policies also guarantee buyers can return items suspected to be inauthentic for a full refund. Ultimately, ZALORA strives to provide a trusted, transparent online shopping experience where customers access true original products from fashion’s biggest names.
Rare Beauty at ZALORA Philippines - FAQs
- Is there Rare Beauty in the Philippines?
- Yes, Rare Beauty is available in the Philippines through Sephora Philippines and ZALORA online, and availability can vary by retailer and stock.
- Does Selena Gomez own Rare Beauty?
- Selena Gomez founded Rare Beauty and is a major shareholder, but the exact percentage of her ownership is not consistently confirmed in official public disclosures.
- What is Rare Beauty best known for?
- Rare Beauty is best known for the Soft Pinch Liquid Blush, which became the brand’s signature viral product.
- Does Rare Beauty have full coverage foundation?
- Rare Beauty is more known for buildable coverage rather than heavy full coverage, so it’s a good fit if you prefer skin-like finishes.
- What’s the difference between Rare Beauty liquid blush and the blush powder?
- The liquid blush is more intense and dewy-looking, while powder blushes tend to be easier to layer and set, depending on your preference.
- How do I apply Rare Beauty Soft Pinch Liquid Blush?
- Use a tiny amount (one dot is usually enough), then blend quickly with fingers, a brush, or a sponge, because the pigment is strong.