In celebration of Plains & Prints’ 25th year in the industry, the brand has joined forces with 15 of the most notable names in Filipino Fashion— Rajo Laurel, Vania Romoff, Rhett Eala, Patty Ang, Rosanna Ocampo, Randy Ortiz, Martin Bautista, Amina Aranaz, Maureen Disini, Anthony Ramirez, Mark Bumgarner, Cheetah Rivera, and Charina Sarte— as well as famous photographers Mark Nicdao and Wig Tysman. Beyond 25, the auspicious collection featuring 50 wearable designer pieces was of course fronted by no other than Anne herself.
With so many pieces to mix and match into an outfit, we asked Anne how she styles the collection. “Honestly, there’s no need for styling,” she rebuts, “they’re gorgeous as is! I really feel that [thanks to] all of the different designers who collaborated with Plains & Prints, it was so well thought of, you don’t really need much.” Considering her affinity for the perfect pair of shoes, styling freedom is what the actress suggests. “It’s up to you if you want to wear it with sneakers or heels or block heels. It depends on what vibe you’re going for.”
Having been the face of a brand that caters to the modern Filipina for six years now, she describes how her excitement has never wavered. “Aside from the fact that they always like to collaborate with other Filipino designers, I love that whenever I need to go for something feminine or classic, my instant go-to is Plains & Prints.”
Looking back at all the memorable collections, she claims the standout to be the Audrey, as well as her very first campaign, which featured a piece with a large ribbon. She smiles as she reminisces about it before quickly changing her mind. “The Mother’s Day collection, which was with my mum… I also really love the photography collection, which [used] Mark Nicdao’s prints!” With so many good ones to choose from, it was hard to make her pick only one. “I would have to say all the collaborations with the Filipino designers—I love everything. So it’s hard to choose talaga!” She lets out a loud and boisterous laugh, true to life and not composed for the camera.
But in true Anne Curtis fashion, there’s no slowing her down. To create a collection with such a popular brand is the dream, and it is one that Anne is about to turn into a reality. After years of modelling for other designers, prepare yourselves for a collection that is 100% Anne. Trying to beg for clues, we were left empty handed, save for this closing statement, “Watch out for it. It’s coming soon! It’s coming out very soon.”
