effortlessly cool
From court to cover, Kobe Paras shifts gears and talks fashion in the new digital age — fully decked out in H&M pieces available on ZALORA.
“Anyone can wear anything. Putting labels on things is lame now. You can wear whatever you want!”

H&M’s fashion MVP isn’t afraid to score big in style. For Kobe Paras, style is an extension of one’s authentic story, an avenue for self expression and a place where individuality takes the front seat. With a personal aesthetic he labels as different and chill, Kobe diverges from normalcy in both fashion and in life. Rather than following a path laid out for him, this style ambassador chooses to steer the wheel towards his own direction.

If you follow Kobe on social media, you’ll see that his go-to combo is usually a pair of sweats with some killer kicks. A self-confessed sneaker addict, Kobe jokingly shares that his only fashion regret is that he can’t seem to stop adding to his collection, “I regret starting collecting shoes, because now I can’t stop.” Aside from his love for sneakers, true fans would also notice that he has a knack for accessorizing. Constantly pushing the envelope in men’s fashion, he encourages guys to not be afraid of wearing accent pieces like jewelry. “Anyone can wear anything. Putting labels on things is lame now. You can wear whatever you want.”

“I’ve been different when it comes to my style for so long, so I’m very grateful that H&M appreciates my fashion.”

As H&M is known to be a brand that embraces authenticity, Kobe sees the collaboration as something that was simply meant to be. “I’ve been different when it comes to my style for so long, so I’m very grateful that H&M appreciates my fashion.” When it comes to style, Kobe is all about comfort. His favorite pieces from H&M are their plain tees, linen pants, and linen tops. “I love linen. I can wear linen anywhere and style it with anything,” he shares. When asked about his most worn H&M piece, his answer is none other than his collection of swimming shorts. This comes as no surprise as he is a self-proclaimed island boy who would take any chance he can get to retreat back onto our local shores. But where his expert styling skills are concerned, Kobe loves curating looks that combine affordable and designer pieces. Take a peek at his wardrobe and you’ll find luxury fashion items tied together with his go-to H&M staples that go as low as PHP 299. Styling outfits from an unconventional perspective, he effortlessly elevates his fashion game to an unpredictable and exciting level above the rest of the pack.

“I don’t influence anyone. I’m a human being. I do what I do because I love it. I don’t try to please anyone and I don’t try to be someone I’m not for the public eye.”

At a time where social media is more relevant than ever, as ~influencers~ use it as a platform for both business and pleasure, Kobe makes his stand. “It helps in good ways,” but also notes how easy it is for people to lose themselves in false perceptions. In a sea of likes and follows, Kobe believes it’s important to stay grounded through it all. He chooses to be appreciative and supportive rather than judgemental with what he sees online. If you take a look at Kobe’s socials, you’ll see how his Instagram and Twitter bios front the phrase “not an influencer”. For an athlete who’s got everyone talking, he’s got this to say about being in the limelight. “I don’t influence anyone. I’m a human being. I do what I do because I love it. I don’t try to please anyone and I don’t try to be someone I’m not for the public eye.”

“I always try to reach out to my loved ones, it’s important to make them feel your love.”

These days, the star athlete has been focusing on what really matters — spending some much needed downtime with his family and donating to those in need. “I always try to reach out to my loved ones, it’s important to make them feel your love.” He’s been passing the time during lockdown by watching movies with them and simply enjoying the bonding moments that they get to share together. But at the same time Kobe sees the importance in donating and lending a helping hand to our frontliners and to those in need. If his most affordable purchase over the course of the lockdown are the pieces he got from H&M, his most expensive on the other hand was no material thing, but rather the help he’s been giving back to the community.

With everything he sets his sights to, Kobe Paras shows us he’s got fuel to burn. Moving forward, but staying grounded on his roots— this guy mixes ambition with authenticity to create the ultimate driving force.


H&M is now live on ZALORA.


Art Direction and Styling: Randz Manucom
Photography: Dookie Ducay
Grooming: Paul Nebres
Set Design: AdSet Prod
Words: Jana Bocobo
Video:Alivve