When it comes to being a global brand with a prominent history, no other sports brand comes close to adidas. Deeply rooted in sports, adidas only has one mission —to create innovative products for athletes and individuals who aim to make every moment count. adidas believes that everything that happens in sports happens in a spur of moments; and in that, an opportunity for every athlete to start, conquer, and take today. This philosophy is represented through the adidas Badge of Sport—the sharp end of the spear—a symbol of powering through obstacles headfirst.