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CASIO

In the world of timepieces, few names command as much respect and admiration as Casio. This iconic brand has been a trailblazer in the watchmaking industry, seamlessly blending cutting-edge technology with impeccable craftsmanship. From the rugged Casio G-Shock to the sophisticated Casio Vintage and Casio Edifice lines, Casio offers a timepiece for every occasion and personal style. While it is perhaps best known for its iconic watches—ranging from stylish timepieces to advanced digital models—the Casio portfolio extends far beyond. The company offers a diverse array of products, including calculators, musical instruments, digital cameras, and portable projectors, all designed to enhance everyday life. With a commitment to quality and creativity, Casio continues to push the boundaries of innovation, making it a trusted name in various industries worldwide.

About Casio

Long before Casio became known for indestructible G-SHOCK watches, school calculators and digital keyboards, it began as a small precision-machining business in postwar Tokyo. Founded in 1946 by engineer Tadao Kashio, Kashio Seisakujo first found success with the Yubiwa Pipe, a cigarette-holding finger ring that allowed workers to smoke hands-free. It was practical, unusual and commercially smart, giving the Kashio brothers the seed money to chase a much bigger idea: making advanced technology smaller, more useful and easier for everyday people to own.

That philosophy came into focus in 1957 with the launch of the Casio 14-A, the world’s first all-electric compact relay calculator, which replaced mechanical gears with electric relay technology. In 1972, the Casio Mini helped move calculators out of offices and into homes by making them far more affordable, eventually selling millions of units. Casio then applied its microchip and quartz expertise to watches, releasing the Casiotron in 1974 with an automatic calendar, before changing watch culture in 1983 with the G-SHOCK DW-5000C, a shock-resistant digital watch built around the “Triple 10” standard of water resistance, long battery life and drop survival.

What makes Casio remarkable is how naturally it turned utility into culture. The brand’s Casiotone keyboards helped make electronic music more accessible at home, while the QV-10 digital camera brought real-time photo review to everyday consumers with its built-in LCD screen. From the affordable F-91W to G-SHOCK, Baby-G, ClassWiz calculators and Privia pianos, Casio has built a legacy around reliable, democratic design: products made not to sit behind glass, but to be worn, used, dropped, carried and trusted every day.

What Does Casio Have To Offer?

Commercial Division Product Segment Description Key Products / Examples Usage / Market Notes
Timepiece Ecosystem G-SHOCK Casio’s flagship watch sub-brand, built around extreme shock resistance and durability. DW-5600, GA-2100 CasiOak, Master of G, Mudmaster, Frogman, Full Metal, MR-G, MT-G titanium models Covers everything from affordable everyday watches to high-end chronographs, outdoor tools, and collector-focused premium models.
Casio Vintage & Standard Budget-friendly retro watches that have become global style statements. F-91W, A168, CRW-001G Digital Ring Watch
BABY-G A smaller-profile shockproof watch line with colorful and vibrant design options. BABY-G shockproof watches, compact resin designs, bright colorways
Edifice A motorsports-inspired line focused on speed chronographs and connected watch technology. Edifice chronographs, smartphone Bluetooth linking models
Pro Trek An outdoor-focused watch line built for survival, trekking, and sensor-heavy utility. Solar-powered Pro Trek watches, outdoor sensors, survival tools
Electronic Musical Instruments Casiotone Lightweight and portable electronic keyboards designed for accessible music-making. Casiotone keyboards, beginner keyboards, portable home recording keyboards Reflects Casio’s role in democratizing household audio production and lightweight digital instruments.
Privia & Celviano Digital Pianos Upscale digital pianos designed to replicate the feel and response of traditional acoustic instruments. Privia digital pianos, Celviano digital pianos, hybrid-hammer weighted key actions
Calculator Grid Scientific Calculators A long-standing educational category widely used in high schools and universities. ClassWiz, fx-991EX, fx-991CW scientific calculators Serves educational, engineering, accounting, corporate, banking, and commercial stockroom needs.
Graphic & Financial Calculators Advanced calculators designed for complex calculations, simulations, and business use. Programmable graphic calculators, financial calculators, calculus tools, accounting modules
Basic Office & Business Calculators Durable calculator hardware for everyday office, retail, and commercial operations. Desktop calculators, pocket check-calculators, printing calculators
Consumer Hardware & Industrial Solutions Label Printers Utility printing devices used for organization, logistics, and inventory management. NAME LAND label printers, portable Bluetooth label-makers Shows how Casio extends its micro-electronics expertise into specialized gadgets, lifestyle technology, and enterprise hardware.
Smart AI Companions & Robotics Lifestyle technology designed for companionship, mental wellness, and sensory support. MOFLIN AI Emotional Pet, AI-driven robotic companion
B2B Industrial Hardware High-durability enterprise hardware built for warehouse and operational environments. Mobile data capture terminals, handheld barcode scanners

What’s Popular At Casio In The Philippines

Product Segment Popular Product Price Range Why It Is Popular Shopping Notes
G-SHOCK The CasiOak GA-2100 / GA-B2100 Series ₱6,900 – ₱11,800 Arguably the most popular modern G-SHOCK in the country, loved for its slim octagonal profile, analog-digital layout, and high-end aesthetic. The Bluetooth-equipped GA-B2100 is especially popular as a daily watch in corporate hubs like BGC and Ortigas. G-SHOCK has a strong cult following among Filipino watch collectors, streetwear fans, riders, military personnel, and outdoor enthusiasts.
The King & Basic Squares GX-56BB and DW-5600 ₱7,500 – ₱11,200 The blackout GX-56BB, known locally among collectors as The King, is popular for its chunky and aggressive wrist presence. The classic DW-5600 remains a default rugged choice for military users, riders, and outdoor lifestyles.
Localized Collaborations Varies by release Limited regional and athlete collaborations attract strong local attention, including the G-SHOCK x Dwight Ramos collection celebrating the Gilas Pilipinas basketball star.
Casio Vintage AQ-230 & AQ-240 Series ₱3,000 – ₱6,500 Trendy among Gen Z and millennial fashion shoppers because the analog-digital hybrid design fits clean-girl, retro, and Y2K-inspired styling. Pastel dials and gold-tone metal bands are especially visible on local fashion feeds. Casio Vintage has surged locally as an affordable fashion accessory for retro, minimalist, and everyday styling.
A168WA and A158W ₱2,400 – ₱2,900 Popular unisex stainless steel retro watches known for slim dimensions, easy wearability, and built-in EL backlights. They work as simple accessories for casual daily outfits.
F-91W ₱1,200 – ₱1,500 A budget reliability icon often worn by students, daily workers, and public transport drivers who want a durable, low-profile watch for commuting.
Scientific Calculators ClassWiz fx-991EX / fx-991CW ₱1,400 – ₱1,900 A common academic essential for STEM students and engineering majors across institutions such as UP, UST, and DLSU. It is sought after for advanced matrix operations, clear formula layouts, and exam-friendly functionality. Widely treated as a student requirement and commonly associated with local engineering and accounting board exam preparation.
Digital Keyboards Casiotone Series CT-S Models ₱6,000 – ₱15,000 Lightweight, slim keyboards that can run on portable batteries, making them popular with content creators, hobbyists, students, and worship ministries that need easy-to-carry accompaniment tools. Casio keyboards sell strongly during graduation and Christmas shopping seasons, supported by the Philippines’ strong music and singing culture.
Privia Series ₱45,000+ Upscale, space-saving digital pianos favored by condo-dwelling musicians in Metro Manila who want weighted-piano key feel without requiring a large acoustic piano setup.

Iconic Casio Watches: Blending Style with Functionality

The Casio watch collection stands as a testament to the brand's commitment to excellence. The legendary Casio G Shock line has redefined durability in timepieces, making it a favorite among adventure seekers and urban warriors alike. For those seeking a balance of elegance and technology, the Edifice series offers sophisticated designs with advanced features.


Casio hasn't forgotten about style-conscious women. The Casio watch for women category, including the popular Baby-G line, combines trendy aesthetics with robust functionality. Meanwhile, the Casio watch for men range offers everything from classic designs to cutting-edge smart watches.


For tech enthusiasts, the Casio digital watch series provides precision timekeeping along with features like water resistance, solar power, and Bluetooth connectivity. Whether you're a busy professional or a fitness enthusiast, there's a Casio watch to suit your lifestyle.

Casio Watch Price: Affordable Luxury Within Reach

One of the most appealing aspects of Casio watches is their exceptional value for money. With a wide range of Casio watch price points, these timepieces cater to diverse budgets without compromising on quality or functionality. Whether you're seeking a stylish everyday companion or a statement piece for special occasions, Casio Philippines has something to suit your needs and preferences.

What Sets Casio Apart From Other Timepiece Brands?

Casio distinguishes itself from other watch brands for several notable reasons:

  • Robustness and Endurance: Casio timepieces are renowned for their capacity to endure harsh conditions. Often crafted to be shock-resistant and water-resistant, they prove ideal for individuals leading active lifestyles or enduring everyday wear and tear.
  • Technological Advancement: Casio integrates cutting-edge technology into its watches. Offering functionalities such as solar-powered mechanisms, GPS tracking, Bluetooth connectivity, and advanced digital displays, they marry practicality with contemporary flair.
  • Affordability: In contrast to many high-end watch labels, Casio presents a broad array of watches at accessible price ranges. One can procure a quality Casio timepiece without straining the budget.
  • Design Versatility: Catering to varied tastes, Casio boasts a diverse collection spanning from timeless and understated designs to sporty and fashion-forward styles.
  • Utility: Beyond mere timekeeping, numerous Casio watches serve multiple functions. Equipped with features like calculators, alarms, world time displays, stopwatches, and more, they serve as versatile tools for daily usage.
  • Popular Casio Watches

  • G-Shock Series:  Known for their durability and multi-functionality, G-Shock watches are popular among athletes and outdoor enthusiasts. Some popular G-Shock models include the DW-6900, GA-110, and MUDMASTER.
  • Baby-G Watches:  Designed for women, Baby-G watches combine durability with stylish designs. Popular Baby-G models include the BGA-250, BA-110, and GMA-B800.
  • Edifice Watches:  Edifice watches offer sophisticated designs and advanced timekeeping features, making them suitable for professionals. Popular Edifice models include the EF548D, EF560, and EF527D.
  • Casio Digital Watches:  Casio digital watches offer precision timekeeping and a wide range of features, including alarms, timers, and world time. Popular digital watch models include the F-91W, DW-5600, and W-800H.
  • Casio Calculators: Empowering Education and Business

    In classrooms and offices across the Philippines, the Casio calculator is an indispensable tool. From basic models for everyday arithmetic to advanced scientific and graphing calculators, Casio ensures that students and professionals have the computational power they need.


    Financial professionals particularly appreciate Casio's range of business calculators, designed to handle complex financial calculations with ease. The brand's strong presence in educational institutions and corporate settings underscores its commitment to supporting learning and productivity.

    Casio's Musical Revolution

    Casio's influence extends into the realm of music with its range of digital keyboards and synthesizers. Aspiring musicians find Casio instruments to be the perfect starting point, thanks to their user-friendly interfaces and affordable prices. Professional musicians, too, appreciate the advanced features and superior sound quality of high-end Casio models.

    Beyond Timekeeping and Calculations

    Casio's innovation isn't limited to watches and calculators. The brand also offers a range of projectors, label printers, and electronic cash registers, catering to diverse business needs. These products enhance presentations, streamline operations, and contribute to the efficiency of businesses across the Philippines.

    SHOP CASIO ONLINE ON ZALORA PHILIPPINES

    See something you like from Casio? Check out the brand today at ZALORA Philippines. As the leading online fashion destination in Asia, ZALORA has endless style possibilities thanks to an ever-expanding range of clothes, shoes, bags, accessories, and more. We'll deliver it right to your doorstep with free shipping (T&C applies) and the convenient option of Cash on Delivery. Not sure about the sizing? You may return the item with our 30 days free return policy. Purchase now and get the best deals, discounts, promos, and voucher codes for the latest clothing, shoes, bags, and accessories only here at ZALORA Philippines.

    Convenience At Your Fingertips

    The ZALORA website and mobile apps make finding stylish new looks easier than ever. Intuitive categories and filters allow customers to zero in on specific products quickly. Outfit recommendations and other personalized features help create a tailored shopping experience. Checkout and delivery are smooth and convenient as well.

    Make the Most of ZALORA Fashion Deals

    ZALORA makes trends accessible thanks to regular voucher codes and sales offering steep discounts on dresses, shoes, accessories and more. Shoppers can find great deals on everything from logo tees to office attire. Searches like “ZALORA fashion Philippines latest trends” showcase new arrivals in line with Manila style. Payment options such as cash on delivery and free shipping maximize value, alongside perks like a free loyalty program. Customers praise ZALORA’s prices, variety and convenience in reviews. The website allows easy price comparisons too. To discover the best promos, join the over 5 million Facebook fans and check the sale events page for 12.12, anniversary sales or surprise flash deals – then read style tips on the ZALORA fashion blog while you shop.

    ARE ITEMS SOLD ON ZALORA ORIGINAL?

    Yes, items sold on ZALORA are 100% authentic and original products from brands. ZALORA is an authorized retailer for all the brands available on their platform. They work directly with both luxury designer labels and popular high-street brands to bring genuine products to consumers in the Philippines. They follow stringent procurement processes directly from brand suppliers and vendors to verify the authenticity of items they list for sale on their e-commerce site. Buyers can shop with full confidence knowing the sneakers, clothes, bags, and accessories displayed on ZALORA abide by respective brands' quality standards and are covered by manufacturing defect warranties. Shopping policies also guarantee buyers can return items suspected to be inauthentic for a full refund. Ultimately, ZALORA strives to provide a trusted, transparent online shopping experience where customers access true original products from fashion’s biggest names.

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    Casio at ZALORA Philippines - FAQs

    Is Casio Japanese or Chinese?
    Casio is a Japanese brand founded in Tokyo in 1946 by the Kashio brothers. While some Casio products are manufactured in countries such as China, Thailand and Japan, the brand’s design, engineering and headquarters remain Japanese.
    Is Casio a luxury brand? Is it expensive?
    Casio is not a luxury brand. It is a global electronics and watch brand known for affordable, durable and functional products, though premium G-SHOCK models such as the MR-G series can cost significantly more.
    Why does the military use Casio?
    The military and law enforcement communities often use Casio G-SHOCK watches because they are extremely tough, water-resistant and reliable. Models such as the DW-5600 and DW-6900 are popular because they can handle shock, mud, vibration and harsh conditions.
    What is the cheapest Casio watch in the Philippines?
    The cheapest brand-new Casio watch in the Philippines is usually the Casio F-91W, which often retails for around ₱1,200 to ₱1,500. Outside of Casio, generic plastic quartz watches can be found for much less, often starting from around ₱150 to ₱300.
    What are the 'Big 4' Japanese watch brands?
    The 'Big 4' Japanese watch brands are Seiko, Citizen, Casio and Orient. Together, they represent the strongest names in Japanese watchmaking.
    Which Casio watch is considered the best?
    The G-SHOCK DW-5600 is often considered one of the best Casio watches. It keeps the original square G-SHOCK design, offers excellent durability, fits comfortably and remains one of the most practical everyday watches.

    The Hottest Items Now On Casio Philippines

    Like what you see? Get yourself a Casio watch original on ZALORA Philippines today!

    Discover: Casio Gold Watch | G-Shock Watches | Gshock | Casio Digital Watch | Casio Baby G | Baby G White | Baby G Black | Black GSHOCK

    Casio For Men

    See Also: Casio Edifice

    Casio For Women

    See Also: Casio Watch for Women

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