cool kid
Celebrating a sartorial ode to life — Francine Diaz dazzles in the latest from Keds on ZALORA, highlighting her coming-of-age fashion narrative.

Francine Diaz — a household name in its own right, is a force to be reckoned with. The sky is the limit with this 20-year-old visionary, who has only known grit, discipline, and passion from an early age. While growing up relished in the limelight has compelled the public eye to perceive her as a girl-next-door child star, navigating a new era of womanhood has revealed uncharted territory.

closet chronicles

As time courses, new facets and layers of Francine are introduced — and we have yet to unpack them all. In truth, a single word fails to capture the intricacies of her journey. She reels us in a piece of fool-proof fashion advice she followed religiously while cementing her space in the industry — "All I’ve ever known is manamit ka ayon sa edad mo.” She further notes, "Now that I’m in my twenties, I like to keep it simple, clean, and elevated." From recalling early fashion inspirations such as "the Barbie movies, since they’re all fashionistas" — to current subdued style inclinations, namely the old money style or the clean girl aesthetic, this disposition has remained constant in her life.

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“I always go back to sneakers kasi it’s more comfortable, and mas bagay siya with every outfit.”

While the actress assumes various versions of herself in front of the camera flashes such as donning heels for a more sophisticated ensemble, at the end of a long week, she yearns for the comfort of familiarity — a youthful piece such as a Keds sneaker. “I always go back to sneakers kasi it’s more comfortable, and mas bagay siya with every outfit.”

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The ease and reliability of the sneaker aren't a deterrence to Francine’s style growth. She expresses her fondness of the Keds loafers — the perfect statement piece in building an understated elegant look. "The loafers are my most loved Keds pair — it gives off the expensive vibe. Also, as a girl with the height of 5’2, na-eelevate yung height ko." From the Keds canvas platforms to the leather kicks, each pair's versatility summons Francine's diverse fashion alter-egos. Welcoming a new womanly decade calls for paying homage to stylistic decisions then and now. Where past meets present, this shoe collection holds inner childlike spirit in all shapes and sizes close to heart — brought everywhere at any point in time.

“I don’t really need to follow a trend just because everyone else is doing it.”
the golden rule

Fashion has always been a playground for this multihyphenate, and at the core of it all, it keeps Francine afloat. "Fashion is something na parang hindi ko kayang bitawan. It's therapy for me, maybe because it's in my nature as a woman. It also helps in boosting my confidence."

With confidence at the forefront of building her sense of style, she urges young women to show up in looks that laud their authentic selves above all else. "Kung saan mo nakikita yung sarili mong maganda ka, and kung saan ka masaya. Yun yung natutunan ko sa sarili ko, na I don’t really need to follow a trend just because everyone else is doing it.”

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20/20 vision

Leveling up from here on out is already as clear as day for Francine. Wherever this young star goes, statements are made. This 2024, she’s focused on amplifying her presence even more through creative synergies, one of the many being a collaborative musical piece with Korean popstar, Seo In-guk. The future knows no bounds for Francine, and she’s only getting started.

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Photography by Charisma Lico
Creative Direction by Eugene David
Styling by Loris Peña
Makeup by RB Chanco
Hair by Brent Sales
Set Design by AdSet Prod
Words by Daniella Calalang
Video by Heidi Bayani
Produced by Bea Jocom
Shoes from Keds